Playson promotes Denys Koshel to VP of Commercial Partnerships.
Playson has created the position of VP of Commercial Partnerships, appointing long-serving executive Denys Koshel to the role. Koshel, who has been with the company for nearly 11 years, most recently served as Head of Emerging Markets and has also held positions including Commercial Analytics Lead. The new role reports directly to Chief Commercial Officer Ben Wood, who joined Playson in November 2025.
The position brings together Playson’s account management and emerging markets leadership into a single commercial function. According to the company, the consolidation is designed to deliver more consistent, data-led support for operator partners. Having stated goals of clearer communication, faster decision-making, stronger campaign coordination, and more targeted commercial recommendations.
Koshel’s background at Playson
Koshel’s career at Playson spans nearly 11 years and several commercially focused roles, covering account strategy, market and operational execution. His experience across both technical integration and commercial functions is cited as central to his appointment to lead.
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Ben Wood, Chief Commercial Officer at Playson, said: ‘Over nearly 11 years with the company, Denys has built a deep understanding of our partners, products, markets and internal operations. His combination of commercial, analytical and technical expertise makes him ideally suited to lead this new function.’
Koshel said: ‘Our partners operate in increasingly competitive and complex markets, and they need suppliers who can support them with more than content alone. My focus will be on building a commercial service model that is clear, efficient and genuinely valuable for our clients.’
Koshel added: ‘By combining market knowledge, data, AI-driven insights, promotional planning and operational discipline, while continuously optimising our internal processes through AI adoption and automation, we can help partners make better decisions, launch stronger initiatives and get more value from Playson’s portfolio.’
About Playson
Playson is a Malta-headquartered iGaming content supplier, founded in 2012, specialising in online slot development. The company distributes its content across 29 regulated markets through aggregation partnerships and direct integrations. Working with more than 200 operator partners globally. Its portfolio is built around Hold and Win, free spins, and jackpot mechanics, with titles distributed across Europe, Latin America, and other regulated territories.
