PlayCity Fines Slots U.A. for Deposit Violations.
Ukraine’s gambling regulator, PlayCity, has imposed fresh sanctions on Slots U.A. LLC, the operator behind BetKing and 777.ua. The action comes amid broader efforts to improve compliance, oversee gambling advertising and strengthen protections for players.
Deposit Rules Breached, Regulator Says
PlayCity has fined Slots U.A. LLC more than €95,000 (UAH 4.75 million), according to an announcement published on the regulator’s official Telegram channel on Thursday. The largest penalty €86,400 (UAH 4.32 million) was issued after PlayCity said the company allowed third parties to deposit funds into players’ accounts. The regulator also imposed a separate fine of €8,647 (UAH 432,350) for failing to follow an earlier order to address previously identified breaches. PlayCity said it would continue supervising licensed gambling businesses and take action when they fail to meet their obligations.
Earlier Fine and Advertising Cases
The latest sanctions follow another penalty against Slots U.A. LLC in 2026. In May, PlayCity fined the company more than €8,640 (UAH 432,000) for not providing requested information by the deadline. The regulator said timely and complete disclosure is essential to market transparency. PlayCity has also taken action over gambling advertising. It fined UAF Marketing LLC almost €104,000 (almost UAH 5.2 million) over alleged violations linked to the promotion of an online casino during the 2026/27 Ukrainian Cup football season. The case formed part of the regulator’s wider oversight of licensed gambling activity.
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Broader Focus on Compliance and Player Safety
PlayCity took over from Ukraine’s former gambling regulator in 2025. Since then, it has introduced initiatives focused on improving compliance, curbing illegal gambling and protecting players. Among these efforts is a digital tool that allows users to report illegal gambling advertisements. The regulator has also worked with major online platforms, including YouTube, to limit offshore casino advertising and content promoting unlicensed gambling.
Separately, Ukraine’s Ministry of Digital Transformation has published a draft strategy to reduce gambling-related harm through 2035. The country has expanded player restriction options, including self-exclusion. Family members or legal representatives may also request restrictions for people considered vulnerable. A nationwide study conducted in May and June found that 86% of online casino players use licensed operators. It also reported that 78% of respondents did not plan to switch to illegal platforms.
