Altenar Accuses Sportradar of Restricting Sports Data Access.
Sports betting technology provider Altenar has lodged complaints against Sportradar with competition authorities in the European Union and the United Kingdom. The company alleges that Sportradar has abused its dominant position in live sports data and betting odds.
Altenar claims that Sportradar has limited its access to essential data, putting its sportsbook platform at a competitive disadvantage. It is calling on the European Commission’s Directorate-General for Competition and the UK Competition and Markets Authority (CMA) to investigate the alleged conduct.
Sportradar holds exclusive data distribution agreements with major sports organisations, including the NBA, MLB, ATP and NHL. Altenar alleges that Sportradar has restricted its access to this data while continuing to supply its own sportsbook platforms, ORAKO and NSoft.
According to Altenar, these restrictions have undermined its ability to compete fairly in the sports betting market.
The company said it was “no longer in a position to compete effectively on equal terms”.
Altenar Challenges Sportradar’s Data Access Conditions
Altenar also alleges that Sportradar made access to essential sports data and odds conditional on purchasing its Managed Trading Services (MTS).
The company says it eventually agreed to buy MTS to secure access to the required data and odds, despite repeatedly stating that it did not need the additional services.
An Altenar spokesperson said the company believes Sportradar is using its control over essential sports data to limit competition.
“We believe Sportradar is using its control of essential sports data to shut out businesses with a competing offer,” the spokesperson said.
“This is bigger than Altenar: bookmakers across the EU and UK need a choice of suppliers and a market that supports competition and innovation. We are asking the European Commission and the CMA to intervene and ensure that independent providers can compete on fair terms.”
Altenar warned that restrictions on access to data and odds could reduce competition across the industry. It said bookmakers could face fewer supplier options, while bettors could experience less favourable odds, fewer in-play betting markets and slower innovation.
Sportradar Rejects the Need for Further Complaints
Sportradar responded to the allegations through a spokesperson who spoke to Gaming Intelligence. The company said it had not received formal notice of the latest alleged complaint but was aware of Altenar’s earlier threats to approach competition authorities.
“It is already a matter of public record that Altenar is in dispute with Sportradar in several jurisdictions,” the spokesperson said.
The spokesperson described Altenar’s latest actions as duplicative and unnecessary, suggesting they were intended to apply pressure in existing commercial disputes.
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Sportradar also maintained that it complies with antitrust and other applicable laws in every market where it operates.
Complaints Follow Legal Action in the United States
The complaints to European and UK competition authorities follow lawsuits Altenar filed against Sportradar in the United States in April. Those cases also concern allegations of abuse of dominance in the live sports data market.
The latest developments add to the ongoing dispute between the two companies over access to sports data and betting odds, a key component of modern sportsbook operations.
Meanwhile, Sportradar AG (NASDAQ: SRAD) shares closed down 6.21% at $11.63 in New York on Wednesday, according to the supplied report.
