Allywn recognises top National Lottery retailers with exclusive ‘Scratch-coin’ giveaway
National Lottery operator Allwyn is celebrating 30 years of National Lottery Scratchcards with the launch of a limited-edition ‘Scratch-Coin’, created in collaboration with celebrated artist and illustrator Hattie Stewart. Allywn National Lottery
Ten specially selected ‘gold standard’ National Lottery retail partners across the UK will receive 500 coins each, offering customers a unique, collectable in-store moment as part of the anniversary celebrations.
Available from Saturday, 23 May, the coins will be gifted with any National Lottery Scratchcard purchase, including the new ‘£300,000 Birthday’ Scratchcard, on a first-come, first-served basis, while stocks last. The ‘£300,000 Birthday’ Scratchcard is priced at £2, with players having an overall 1 in 3.33 chance of winning a prize, including a top prize of £300,000.
The 10 chosen retailers receiving the coins were carefully selected for their long-standing partnership with The National Lottery and their commitment to championing its role within their local communities.
The 10 retail partners receiving the coins are:
- Go Local – 380 Dumbarton Road, Glasgow
- Costcutter – 96–98 Bristol Street, Birmingham
- Houghton & Wyton Community Shop – The Green, Houghton
- New Southgate Food Centre – 137–141 High Road, London
- Victoria Wine & Spiritz – 213–215 Scraptoft Lane, Leicester
- Your Store – 11 Burwash Road, Brighton & Hove
- Nisa Sevenways – 218 Derbyshire Lane West, Manchester
- S And M Stores – 141 Southbank Road, Coventry
- NASDA Stores – 9 The Street, Rayne, Braintree
- Jules Convenience (Premier) – 83-85 Haybridge Road, Telford
Artist Hattie Stewart, known for her use of bright colour and chaotic, doodle–inspired imagery, has worked with a host of global brands including Adidas Originals, Nike, Gucci, Apple Music and Swatch. Her collaborations span music, fashion and media, working with artists such as Kylie Minogue and Mac DeMarco, as well as leading titles including GQ, Interview Magazine and The New York Times.
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Karl Southworth, Head of Field Sales at Allwyn, said: “As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These ‘Scratch-coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.
“That being said, we’re incredibly proud of our entire retail network every one of our 43,500 partners plays a vital role in helping raise £33m for National Lottery-funded projects every week.”
Hattie Stewart commented: “Scratching is such a satisfying ritual. It’s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don’t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.” Allywn National Lottery
