RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
RubyPlay, a studio-based content ecosystem, has been expanding its presence in Mexico through a partnership with Codere Online (Nasdaq:CDRO), one of the prominent digital sports betting and casino operators in the country.
With this agreement, Codere Online is now able to provide its customers with a range of games from RubyPlay’s leading titles, including player favorites like J Mania Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever Deluxe SE.
The partnership will also feature the addition of content from Koala Games, one of RubyPlay’s fastest-growing studios, with popular titles such as Voltage Blitz Rapid and Voltage Blitz Vortex, to the Codere Online portfolio. Furthermore, Codere Online will have access to more games from the entire RubyPlay studio network as new releases come out.
Such a partnership is very crucial to RubyPlay’s rapid growth in the LATAM region, where its content has already been highly successful with the leading brands. In fact, a multi-tier content ecosystem of RubyPlay’s is the core of this expansion.
The idea of this network is to allow a wide range of games to be provided to operators of different sizes. This approach makes it possible to prepare content that is not only relevant and personal but also efficiently utilizing one distribution channel.
In essence, the operator is able to get new games in the market faster, give a more diverse range of games and fit both the operator’s and the player’s ever changing preferences.
The NASDAQ-listed company is the leading Internet gambling operator in the primary Spanish-speaking markets, like Mexico. Through this partnership, RubyPlay’s game library will be introduced to an even larger Mexican audience, the second biggest market in Latin America. Hence, it will be of great assistance to Codere Online’s commitment to providing players in the region with a high-quality and entertaining online casino experience.
Read also: Big Daddy Gaming® goes live with casino games aggregator St8
Dima Reiderman, CCO at RubyPlay, said:
Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players within the region. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can leverage additional market-focused content to support Codere Online’s evolving strategy in Mexico and the wider LATAM region.
Sarit Adania, Head of Casino Product at Codere Online added:
RubyPlay’s consistently high-performing titles through its impressive content ecosystem will become a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are seamlessly diversifying our games portfolio and continuing to deliver the engaging, premium experiences our players expect.
