Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its relationship with Entain through a new agreement covering Entain’s Nordics and Central Europe operations.
The agreement will see Sporting Risk supply its BetBuilder Suite to Entain across selected brands in the region, including Optibet, Klondaika, Laimz and Bwin.
The BetBuilder Suite includes Sporting Risk’s Self-Build BetBuilder product, which enables customers to create their own combinations of pre-match and in-play betting markets within the same event, and its Pre-Canned BetBuilder product, which delivers curated single-click combinations based on popular BetBuilder market logic.
Sporting Risk’s technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, helping operators offer richer, and more engaging BetBuilder experiences across football, basketball and ice hockey.
The expanded agreement further strengthens Sporting Risk’s position as a specialist supplier of player-centric and same-game betting products to leading global operators. It also reflects the continued demand for deeper, more flexible BetBuilder content across regulated European markets.
Read Also: Betfred Under Investigation by UKGC Authorities
Andy Phillips, CBDO at Sporting Risk, commented: “Entain is one of the world’s leading betting and gaming groups, and we’re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.”
Hendrik Ahuna, Director of Sportsbook – North and Central Europe, Entain NCE, added: “We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.”
