Bundesliga and Sportradar Collaborate to Deliver Next-Generation Digital Experiences for Football Fans
Bundesliga International is strengthening its longstanding partnership with Sportradar Group AG (NASDAQ: SRAD) to further elevate the fan experience, accelerate innovation through exclusive new data, and deliver next-generation digital solutions tailored for the betting and gaming industry.
Their collaboration, which began in 2005, has continually evolved over the years. By harnessing the 3.6 million data points collected from every Bundesliga match and utilizing Sportradar’s proprietary technology, a new suite of innovative products is set to launch ahead of the 2025-26 season. These offerings are available to Sportradar’s global client base and include several cutting-edge features. Live Player Markets, for instance, will leverage real-time Bundesliga tracking data combined with Sportradar’s advanced AI capabilities to create approximately 240 additional betting opportunities per match.
Another key innovation is 4Sight Streaming, an award-winning, next-generation streaming technology. It allows betting operators to incorporate AI-driven animated overlays and actionable insights into live broadcasts, enriching the viewing experience by providing viewers with a deeper understanding of live match action. Additionally, the Enhanced Live Match Tracker, powered by tracking data and computer vision, keeps fans engaged and presents in-play betting options directly within the betting app.
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Patrick Mostboeck, SVP of Fan Engagement at Sportradar, expressed his enthusiasm about the ongoing collaboration. “We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world. Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”
With an annual coverage of more than 150,000 matches across over 900 leagues, Sportradar offers the industry’s most comprehensive football portfolio, reinforcing its position as an industry leader. Peer Naubert, CEO of Bundesliga International, highlighted the importance of this partnership, stating, “The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry. This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
