ThrillTech signs global partnership with Betsson Group to power enhanced jackpot innovation
Player-funded side-bet jackpots to launch across Betsson Group brands
24 July 2025 – Specialist supplier ThrillTech has entered into a global partnership with Betsson Group, one of the world’s leading gaming operators, to roll out its next-generation jackpot technology, ThrillPots, across the operator’s international brand portfolio.
Through this partnership, Betsson Group will integrate ThrillTech’s fully licensed jackpot solution, enabling bespoke, player-funded side-bet jackpots designed to drive measurable incremental revenue.
The opt-in side-bet mechanism of ThrillPots allows players to contribute to progressive jackpots without disrupting core gameplay – resulting in enhanced performance across both sportsbook and casino verticals.
Operating several brands globally, Betsson Group’s flagship names – including Betsson, Betsafe, and NordicBet – are set to benefit from ThrillTech’s modular and high-performing jackpot engine. The partnership underscores Betsson’s strategic focus on elevating the play experience through innovation across multiple regulated markets and product verticals.
“As a global leader in iGaming, Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth,” said Ben Bradtke, Co-Founder of ThrillTech. “This deal is a major milestone in our mission to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalising existing spend.
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“ThrillPots gives operators a new way to engage players more deeply, offering thrill and value without friction. We’re proud to work with Betsson Group, whose global reach and commitment to excellence make them an ideal partner,” he added.
The integration is part of Betsson Group’s ongoing investment in high-performance technology aimed at deepening player loyalty and enhancing operational excellence across Europe, Latin America, and other core markets.
“We’re always exploring new ways to deliver engaging and rewarding experiences for our players,” said Karl Schranz, Director of Gaming at Betsson Group. “ThrillTech’s ThrillPots solution brings an exciting, flexible jackpot layer that enhances both acquisition and retention without compromising our core gameplay. This global rollout reflects our commitment to scalable innovation across the Group.”
About ThrillTech
Founded in 2023, ThrillTech creates innovative products that enhance monetisation and player retention in the global iGaming sector. Its flagship solutions — ThrillPots™ and ThrillDrops™ — power billions of transactions monthly across licensed markets. ThrillTech is licensed by the MGA, UKGC, Spelinspektionen, and ONJN, with further expansion planned for 2025. ThrillTech Betsson partnership
For more information, visit: www.thrilltech.io
