Superbet Strengthens European Presence with Greece Market Entry
Superbet has officially entered the Greece market, marking its sixth country of operation and expanding its international footprint. The operator is adopting a strategy centered around sports betting, supported by local partnerships, while also providing online casino services through licences already held under the Superbet.gr domain.
Hailing from Romania, Superbet is broadening its presence across Europe’s regulated markets by launching in Greece. The company has committed to a sports-centric approach, integrating sportsbook activities with local marketing initiatives and sponsorship agreements tied to Greek sports events. Simultaneously, Superbet is offering online casino options, diversifying its product portfolio from the outset. Greece now joins Romania, Poland, Serbia, Belgium, and Brazil as markets where Superbet operates.
The regulatory groundwork was already established prior to the launch. According to the Hellenic Gambling Commission, Superbet has held a sports betting licence in Greece since February 19, 2026, valid until February 2033. Its online casino licence, obtained in December 2023, is valid through December 2030. Both licences were acquired under Exoplay Limited and cover the Superbet.gr platform, positioning the brand within a competitive market featuring 20 licensed online operators.
Superbet’s Greek operations will be overseen by General Manager John Kalamvokis, who brings over ten years of experience from Kaizen Gaming—the company behind Stoiximan in Greece and Cyprus, and Betano internationally. The local management team also includes Kyriakos Fourniadis as Director of Marketing and Athanasios Gkoutziotis as Head of Digital and Sponsorships. These appointments suggest Superbet aims to establish a strong foothold with local expertise, positioning itself against established competitors such as bwin, bet365, OPAP, and Betsson. The company’s broader expansion plans, including the acquisition of Maxbet in Romania and a €1.3 billion refinancing with Blackstone in 2025, underscore its long-term vision.
Adam Lamentowicz, Superbet’s Chief Commercial Officer for Central and Eastern Europe, stated:
“Greece is a mature and thriving market, thus we are proud to finally be here. This goes beyond a typical market entry, it is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions. We intend to be a leading voice in Greece for years to come and we are confident that our brand and product offering will have an immediate impact.”
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John Kalamvokis, General Manager of Superbet Greece, added:
“This is an important moment for the Greek gaming landscape, with a powerful brand like Superbet entering the market. In a swift amount of time, we have assembled a dedicated team committed to delivering the most exciting and immersive entertainment experience. We believe products like Supersocial—a groundbreaking and engaging social network—will revolutionize the industry. Today marks just the beginning of a future success story, built on impactful partnerships and community initiatives.”
These statements highlight Superbet’s view of Greece as a long-term investment rather than a short-term venture. The focus on community projects, strategic partnerships, and innovative product features indicates an ambition to compete both on brand recognition and product excellence. With an experienced local team now in place, the operator appears poised to pursue sustained market share growth in one of Southern Europe’s most mature and regulated betting environments. The true test will be whether its sports-first approach can distinguish itself amid intense competition.
