Southampton FC Announces Groundbreaking Partnership with UK-Based Betting Firm Midnite
In a significant move, Southampton Football Club has revealed a new alliance with Midnite, a prominent UK-operated sports betting and online casino company. This collaboration designates Midnite as the official training kit partner for the Saints during the 2025/26 season — a milestone as Midnite’s inaugural sponsorship deal within the football world. Southampton FC Midnite Partnership
Established in 2018 by entrepreneurs Nick Wright and Daniel Qu, Midnite has steadily cemented its presence in the UK’s betting landscape. The club partnership comes on the heels of Midnite’s recent marketing ventures, which include sponsorship of the 2025 World Snooker Championship and media coverage of the FIFA Club World Cup through 5’s.
Under the new arrangement, Midnite’s branding will be prominently displayed on both the Men’s and Women’s First Team training kits. Additionally, the logo will feature on the back of the Men’s First Team shirts and shorts, with further visibility across St Mary’s Stadium — in dugout zones and other key locations.
The collaboration aims to foster deeper engagement with Southampton supporters. Throughout the 2025/26 season, both parties will roll out initiatives designed to boost fan involvement and community participation, with a shared goal of forging a stronger connection between the club and its fans.
A vital aspect of this partnership involves supporting Southampton FC’s charitable arm, the Saints Foundation. The deal commits both organizations to joint efforts in fundraising and enriching experiences for local communities, emphasizing the club’s dedication to social responsibility.
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Greg Baker, Southampton FC’s Chief Revenue Officer, commented:
“We’re delighted to welcome Midnite into our family as a new partner. Their innovative approach is transforming their sector, and it aligns perfectly with our club’s ethos of challenging conventions and pushing boundaries.”
Jonathan Shaw, Vice President of Growth at Midnite, expressed his enthusiasm:
“Partnering with Southampton for our first-ever football sponsorship is a proud milestone for us. At Midnite, our goal is to bring fans closer to the sport they love. This high-profile partnership is a vital step in expanding our brand’s reach, and we look forward to a bright future ahead. As a fully licensed UK operator, we’re dedicated to providing a safe, responsible, and entertaining experience for all our players.” Southampton FC Midnite Partnership
