{"id":21137,"date":"2026-10-05T13:04:14","date_gmt":"2026-10-05T13:04:14","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=21137"},"modified":"2026-10-05T13:04:18","modified_gmt":"2026-10-05T13:04:18","slug":"betsson-group-introduces-its-flagship-brand-to-belgium","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/","title":{"rendered":"Betsson Group Introduces Its Flagship Brand to Belgium."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity. The transition follows successful brand migrations in several European markets. Also reflects the group\u2019s strategy to build Betsson into a leading global name.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belgian customers will retain access to the same products and services. Alongside platform improvements, updated mobile apps, Betsson-branded live casino content and exclusive games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cThis rebrand is a natural next step in our journey,\u201d<\/em> said Jesper Svensson, CEO of Betsson Operations. <em>\u201cBy aligning our presence under the Betsson brand, we can unlock broader marketing synergies. Strengthen our global identity, and continue delivering the high-quality experience that our customers know and trust.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.betsson.com\/en\/group-companies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Betsson Group<\/a> acquired betFIRST in June 2023.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Betsson launches charitable foundation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In related news, Betsson has established the Betsson Foundation, a registered public benefit foundation bringing the group\u2019s charitable, community and sports initiatives under one organisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also: <a href=\"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Betsson expands Canadian presence with Rhino Entertainment acquisition<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The foundation will coordinate and expand the company\u2019s social impact work. Additionally collaborating with employees, partners and local organisations across Betsson\u2019s markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cSport and community engagement have long been part of Betsson\u2019s DNA,\u201d<\/em> continued Svensson. <em>\u201cThe launch of the Betsson Foundation strengthens our ability to support the people, programmes and organisations making a positive difference in our communities. It also gives us the opportunity to work even more closely with our clubs and athlete partners to connect the power and reach of sport with meaningful community initiatives.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betsson director of ESG Jonna Danlund added:<em> \u201cThrough the Betsson Foundation, we aim to create lasting positive impact by supporting worthy causes, fostering long-term partnerships, and bringing together initiatives that strengthen communities across our locations.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity. The transition follows successful brand migrations in several European markets. Also reflects the group\u2019s strategy to build Betsson into a leading global name. Belgian customers will retain access to the same products and services. Alongside platform improvements, updated mobile apps, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":21138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[842,8,202,25,397,78],"tags":[1125,1124,7,564,1126,91],"class_list":["post-21137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-belgium-gambling-news","category-casino-europe-gambling-news","category-csr-activities","category-news","category-slots","category-sports-betting-europe-news","tag-belgium","tag-betsson-group","tag-casino","tag-jesper-svensson","tag-jonna-danlund","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betsson Group Introduces Its Flagship Brand to Belgium.<\/title>\n<meta name=\"description\" content=\"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betsson Group Introduces Its Flagship Brand to Belgium.\" \/>\n<meta property=\"og:description\" content=\"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"iGaming Europa\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T13:04:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-05T13:04:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeremiah Maangi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremiah Maangi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/\"},\"author\":{\"name\":\"Jeremiah Maangi\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/afbc79f8aab56640e04d76ac6aa89e16\"},\"headline\":\"Betsson Group Introduces Its Flagship Brand to Belgium.\",\"datePublished\":\"2026-10-05T13:04:14+00:00\",\"dateModified\":\"2026-10-05T13:04:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/\"},\"wordCount\":289,\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BETSSON.jpg\",\"keywords\":[\"Belgium\",\"Betsson Group\",\"Casino\",\"Jesper Svensson\",\"Jonna Danlund\",\"Sports Betting\"],\"articleSection\":[\"BELGIUM\",\"Casino\",\"CSR Activities\",\"News\",\"Slots\",\"Sports Betting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/\",\"name\":\"Betsson Group Introduces Its Flagship Brand to Belgium.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BETSSON.jpg\",\"datePublished\":\"2026-10-05T13:04:14+00:00\",\"dateModified\":\"2026-10-05T13:04:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/afbc79f8aab56640e04d76ac6aa89e16\"},\"description\":\"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BETSSON.jpg\",\"contentUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/BETSSON.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Betsson Group Introduces Its Flagship Brand to Belgium.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/10\\\/05\\\/betsson-group-introduces-its-flagship-brand-to-belgium\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingeuropa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Betsson Group Introduces Its Flagship Brand to Belgium.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/\",\"name\":\"iGaming Europa\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igamingeuropa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/afbc79f8aab56640e04d76ac6aa89e16\",\"name\":\"Jeremiah Maangi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g\",\"caption\":\"Jeremiah Maangi\"},\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/author\\\/jeremiah-maangi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Betsson Group Introduces Its Flagship Brand to Belgium.","description":"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/","og_locale":"en_US","og_type":"article","og_title":"Betsson Group Introduces Its Flagship Brand to Belgium.","og_description":"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.","og_url":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/","og_site_name":"iGaming Europa","article_published_time":"2026-10-05T13:04:14+00:00","article_modified_time":"2026-10-05T13:04:18+00:00","og_image":[{"width":1280,"height":720,"url":"http:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg","type":"image\/jpeg"}],"author":"Jeremiah Maangi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jeremiah Maangi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#article","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/"},"author":{"name":"Jeremiah Maangi","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/afbc79f8aab56640e04d76ac6aa89e16"},"headline":"Betsson Group Introduces Its Flagship Brand to Belgium.","datePublished":"2026-10-05T13:04:14+00:00","dateModified":"2026-10-05T13:04:18+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/"},"wordCount":289,"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg","keywords":["Belgium","Betsson Group","Casino","Jesper Svensson","Jonna Danlund","Sports Betting"],"articleSection":["BELGIUM","Casino","CSR Activities","News","Slots","Sports Betting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/","url":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/","name":"Betsson Group Introduces Its Flagship Brand to Belgium.","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#primaryimage"},"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg","datePublished":"2026-10-05T13:04:14+00:00","dateModified":"2026-10-05T13:04:18+00:00","author":{"@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/afbc79f8aab56640e04d76ac6aa89e16"},"description":"Betsson Group has introduced its flagship Betsson brand to Belgium, replacing its former betFIRST identity.","breadcrumb":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#primaryimage","url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg","contentUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/10\/BETSSON.jpg","width":1280,"height":720,"caption":"Betsson Group Introduces Its Flagship Brand to Belgium."},{"@type":"BreadcrumbList","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/10\/05\/betsson-group-introduces-its-flagship-brand-to-belgium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingeuropa.com\/"},{"@type":"ListItem","position":2,"name":"Betsson Group Introduces Its Flagship Brand to Belgium."}]},{"@type":"WebSite","@id":"https:\/\/igamingeuropa.com\/#website","url":"https:\/\/igamingeuropa.com\/","name":"iGaming Europa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igamingeuropa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/afbc79f8aab56640e04d76ac6aa89e16","name":"Jeremiah Maangi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/17de25305a913e38e70abbe7eb60cb47849fc5763d9ba9fab6bfec27523264ae?s=96&d=mm&r=g","caption":"Jeremiah Maangi"},"url":"https:\/\/igamingeuropa.com\/index.php\/author\/jeremiah-maangi\/"}]}},"_links":{"self":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/21137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/comments?post=21137"}],"version-history":[{"count":1,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/21137\/revisions"}],"predecessor-version":[{"id":21139,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/21137\/revisions\/21139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media\/21138"}],"wp:attachment":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media?parent=21137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/categories?post=21137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/tags?post=21137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}