{"id":20530,"date":"2026-06-30T13:55:06","date_gmt":"2026-06-30T10:55:06","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20530"},"modified":"2026-06-30T13:55:06","modified_gmt":"2026-06-30T10:55:06","slug":"sporting-risk-partners-with-entain-nce","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/06\/30\/sporting-risk-partners-with-entain-nce\/","title":{"rendered":"Sporting Risk Partners with Entain NCE"},"content":{"rendered":"\n

Sporting Risk<\/a>, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its relationship with Entain<\/a> through a new agreement covering Entain\u2019s Nordics and Central Europe operations.<\/strong><\/p>\n\n\n\n

The agreement will see Sporting Risk supply its BetBuilder Suite to Entain across selected brands in the region, including Optibet, Klondaika, Laimz and Bwin.<\/p>\n\n\n\n

The BetBuilder Suite includes Sporting Risk\u2019s Self-Build BetBuilder product, which enables customers to create their own combinations of pre-match and in-play betting markets within the same event, and its Pre-Canned BetBuilder product, which delivers curated single-click combinations based on popular BetBuilder market logic.<\/p>\n\n\n\n

Sporting Risk\u2019s technology calculates correlated odds across same-event selections by running large-scale simulations of each fixture, helping operators offer richer, and more engaging BetBuilder experiences across football, basketball and ice hockey.<\/p>\n\n\n\n

The expanded agreement further strengthens Sporting Risk\u2019s position as a specialist supplier of player-centric and same-game betting products to leading global operators. It also reflects the continued demand for deeper, more flexible BetBuilder content across regulated European markets.<\/p>\n\n\n\n

Read Also: Betfred Under Investigation by UKGC Authorities<\/a><\/strong><\/p>\n\n\n\n

Andy Phillips, CBDO at Sporting Risk, commented: \u201cEntain is one of the world\u2019s leading betting and gaming groups, and we\u2019re delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play.\u201d<\/em><\/p>\n\n\n\n

Hendrik Ahuna, Director of Sportsbook \u2013 North and Central Europe, Entain NCE, added: \u201cWe are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its relationship with Entain through a new agreement covering Entain\u2019s Nordics and Central Europe operations. 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