{"id":20422,"date":"2026-06-10T11:37:28","date_gmt":"2026-06-10T08:37:28","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20422"},"modified":"2026-06-10T11:37:28","modified_gmt":"2026-06-10T08:37:28","slug":"mbappe-and-teammates-demand-ownership-of-images-rights","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/06\/10\/mbappe-and-teammates-demand-ownership-of-images-rights\/","title":{"rendered":"Mbapp\u00e9 and Teammates Demand Ownership of Image Rights in Betting Ads Amid Industry Pushback"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In a recent development, Kylian Mbapp\u00e9 along with several other members of the France national team have formally requested the French Football Federation to restrict licensed betting companies from leveraging their images in advertising. The move follows an incident where Betclic incorporated players\u2019 images into a World Cup promotional campaign without prior consent.<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> Mbapp\u00e9 Teammates Images<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><br>Player Rights Under Scrutiny Amidst Betting Industry Tensions<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The controversy centers on a dispute over image rights, reigniting debate within French football circles. Despite a 2023 collective agreement that outlined the rules governing sponsor use of players\u2019 images, concerns have arisen about whether those guidelines were properly communicated and adhered to. The players now question whether they were adequately informed that their images might be used by a bookmaker in promotional efforts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>The Betclic Campaign Controversy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The issue came to light just before France\u2019s 2-1 defeat to Ivory Coast, when players voiced concerns over Betclic\u2019s campaign featuring stars like Mbapp\u00e9, Rayan Cherki, D\u00e9sir\u00e9 Dou\u00e9, Michael Olise, and Ousmane Demb\u00e9l\u00e9. These images reportedly originated from the players\u2019 training sessions at Clairefontaine. Players involved in the campaign claim they had no knowledge that their images could be utilized by a betting company<a href=\"https:\/\/www.betclic.ci\/football-sfootball\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">. Betclic<\/a> secured rights in 2023 through a collective image rights package, which permits federation sponsors to use groups of French players in team-based promotional activities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read Also:<a href=\"https:\/\/igamingeuropa.com\/pragmatic-play-shuts-down-sportsbook-bingo-and-virtual-sports\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Pragmatic Play Shuts Down Operations in Sportsbook, Bingo, and Virtual Sports Segments<\/a><\/strong><a href=\"https:\/\/igamingeuropa.com\/pragmatic-play-shuts-down-sportsbook-bingo-and-virtual-sports\/\"><br><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Historical Context: The 2022 Dispute<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This latest controversy echoes a disagreement that surfaced ahead of the 2022 World Cup in Qatar. At that time, Mbapp\u00e9 publicly opposed the use of his image in campaigns linked to betting firms and fast-food brands, emphasizing that players should have more control over how their likenesses are exploited commercially. Many France internationals supported this stance through the National Union of Professional Footballers (UNFP). Negotiations between the union, player representatives, and federation officials resulted in a new collective agreement in 2023, aimed at clarifying how sponsors can use player images and reducing the likelihood of future disputes.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Details of the 2023 Collective Agreement<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new framework restricts federation sponsors to using images of five or more players collectively, as part of team promotions. Since Betclic\u2019s campaign involved this threshold and employed official federation media assets, it technically complied with the agreement. However, the focus now shifts to whether players were sufficiently informed that their images could appear in campaigns associated with gambling brands. The ongoing dispute underscores the importance of transparency and clear communication regarding image rights and sponsorship usage.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> Mbapp\u00e9 Teammates Images<\/mark><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a recent development, Kylian Mbapp\u00e9 along with several other members of the France national team have formally requested the French Football Federation to restrict licensed betting companies from leveraging their images in advertising. The move follows an incident where Betclic incorporated players\u2019 images into a World Cup promotional campaign without prior consent. Mbapp\u00e9 Teammates &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833,25,78],"tags":[664,231,1031,91],"class_list":["post-20422","post","type-post","status-publish","format-standard","hentry","category-france-gambling-news","category-news","category-sports-betting-europe-news","tag-betclic","tag-france","tag-mbappe","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mbapp\u00e9 and Teammates Demand Ownership of Images Rights.<\/title>\n<meta name=\"description\" content=\"Kylian Mbapp\u00e9 and teammates from the France national team have formally requested the French Football Federation to restrict licensed betting companies from using their images in advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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