{"id":20376,"date":"2026-05-28T19:51:03","date_gmt":"2026-05-28T16:51:03","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20376"},"modified":"2026-05-28T19:51:03","modified_gmt":"2026-05-28T16:51:03","slug":"bet365-launches-sportsbook-in-france","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/05\/28\/bet365-launches-sportsbook-in-france\/","title":{"rendered":"Bet365 launches sportsbook in France"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.bet365.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bet365<\/a> has officially launched its sportsbook in France, entering one of Europe\u2019s most tightly regulated betting markets ahead of the 2026 FIFA World Cup. The British operator went live on 27 May 2026 via bet365.fr, backed by a sports betting licence granted by the Autorit\u00e9 Nationale des Jeux.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<strong>Autorit\u00e9 Nationale des Jeux (ANJ)<\/strong>&nbsp;issued the approval through Decision No. 2026-114 on 16 April 2026, with the decision published on the regulator\u2019s website on 22 April.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The licence was granted to&nbsp;<strong>Hillside (New Media Malta) PLC<\/strong>, bet365\u2019s subsidiary, under licence number&nbsp;<em>0067-PS-2026-04-16-AGR-00.<\/em>&nbsp;It is valid for five years, renewable, and non-transferable, and authorises sports betting exclusively via the&nbsp;<strong>bet365.fr domain<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch comes after bet365 filed its ANJ application on&nbsp;<strong>5 January 2026<\/strong>. The timing positions the operator to capture volume from the World Cup, which begins on&nbsp;<strong>11 June<\/strong>. France is a mature, segmented market where online casino gaming remains unregulated and incumbents including&nbsp;<strong>Betclic<\/strong>,&nbsp;<strong>Winamax<\/strong>, and&nbsp;<strong>Unibet<\/strong>&nbsp;hold entrenched positions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product and features<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The bet365 France product launches with iOS and Android apps. Available features include a&nbsp;<strong>bet builder<\/strong>, Bet Tracker, Match Live, and the operator\u2019s Sub On Play On functionality, which keeps bet slips active if a named player is substituted during a match. Cash-out is also available from day one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bet365 has indicated it intends to add&nbsp;<strong>online poker<\/strong>&nbsp;and&nbsp;<strong>horse race betting<\/strong>&nbsp;to its French offer in due course. No confirmed dates or regulatory decisions for those verticals have been published at the time of writing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The France entry follows bet365\u2019s recent expansion in the United States, where the operator launched in\u00a0Michigan\u00a0and\u00a0Kansas. The company is led by\u00a0<strong>Denise Coates<\/strong>, whose family featured in the\u00a02026 Sunday Times Rich List\u00a0with a fortune of \u00a39.73bn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Alex Sefton<\/strong>, global chief marketing officer at bet365, said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cBet365\u2019s expansion strategy has always been built around combining the scale, technology, innovation and expertise of a global brand with the understanding and appreciation of local customs and culture. Our arrival in France will be no different. We\u2019re thrilled to create a product and experience tailored specifically for French players, within a framework fully compliant with the requirements of the French National Gaming Authority.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Responsible gambling<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bet365 has integrated player protection tools into the French launch, including self-exclusion, gambling controls, and voluntary gambling bans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The operator has entered into partnerships with&nbsp;<strong>Joueurs Info Service<\/strong>, the national remote assistance service for problem gambling, and&nbsp;<strong>Evalujeu<\/strong>, the ANJ\u2019s programme for prevention of excessive gambling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A further collaboration with the&nbsp;<strong>Association de Recherche et de Pr\u00e9vention des Exc\u00e8s du Jeu (ARPEJ)<\/strong>&nbsp;is intended to provide targeted support to players showing signs of problematic behaviour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The responsible gambling framework reflects the ANJ\u2019s strict operating environment. The regulator\u2019s own data, published earlier this month, found that\u00a0<a href=\"https:\/\/www.igamingrepublic.com\/french-regulator-rolls-out-algorithm-to-detect-excessive-players\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than 600,000 online players<\/a>\u00a0in France, around\u00a0<strong>8.7%<\/strong>\u00a0of the online player population, are classified as excessive gamblers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"https:\/\/igamingeuropa.com\/yolo-investments-receives-regulatory-approval-in-abu-dhabi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yolo Investments Receives Regulatory Approval in Abu Dhabi for Fund III<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Market outlook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bet365<\/strong>&nbsp;is the first major international operator to enter the French market in over a decade. Its arrival is expected to intensify competition and marketing spend among incumbents, particularly during the World Cup window. The ANJ has already indicated it will&nbsp;<strong>monitor advertising<\/strong>&nbsp;practices closely throughout the tournament.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For operators already active in France, the launch adds a well-capitalised global brand with deep product capability. Bet365\u2019s phased approach, launching the sportsbook first before adding further verticals, shows the ANJ\u2019s segmented licensing structure and the certification obligations attached to each product category.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bet365 has officially launched its sportsbook in France, entering one of Europe\u2019s most tightly regulated betting markets ahead of the 2026 FIFA World Cup. The British operator went live on 27 May 2026 via bet365.fr, backed by a sports betting licence granted by the Autorit\u00e9 Nationale des Jeux. The&nbsp;Autorit\u00e9 Nationale des Jeux (ANJ)&nbsp;issued the approval &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833,25,14,78],"tags":[115,231,91],"class_list":["post-20376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-gambling-news","category-news","category-press-release","category-sports-betting-europe-news","tag-bet365","tag-france","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bet365 launches sportsbook in France.<\/title>\n<meta name=\"description\" content=\"Bet365 has officially launched its sportsbook in France, entering one of Europe\u2019s most tightly regulated betting markets ahead of 2026 FIFA World Cup.\" \/>\n<meta name=\"robots\" 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