{"id":20357,"date":"2026-05-25T16:57:05","date_gmt":"2026-05-25T13:57:05","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20357"},"modified":"2026-05-25T16:57:05","modified_gmt":"2026-05-25T13:57:05","slug":"allywn-recognises-top-national-lottery-retailers","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/05\/25\/allywn-recognises-top-national-lottery-retailers\/","title":{"rendered":"Allywn recognises top National Lottery retailers with exclusive \u2018Scratch-coin\u2019 giveaway"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>National Lottery operator<a href=\"https:\/\/www.allwyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Allwyn <\/a>is celebrating 30 years of National Lottery Scratchcards with the launch of a limited-edition \u2018Scratch-Coin<em>\u2019<\/em>, created in collaboration with celebrated artist and illustrator\u00a0<a href=\"https:\/\/hattiestewart.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hattie Stewart<\/a>.<\/strong>\u00a0<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Allywn National Lottery<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ten specially selected \u2018gold standard\u2019 National Lottery retail partners across the UK will receive 500 coins each, offering customers a unique, collectable in-store moment as part of the anniversary celebrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available from Saturday, 23 May, the coins will be gifted with any National Lottery Scratchcard purchase, including the new \u2018\u00a3300,000 Birthday\u2019 Scratchcard, on a first-come, first-served basis, while stocks last. The \u2018\u00a3300,000 Birthday\u2019 Scratchcard is priced at \u00a32, with players having an overall 1 in 3.33 chance of winning a prize, including a top prize of \u00a3300,000.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 10 chosen retailers receiving the coins were carefully selected for their long-standing partnership with The National Lottery and their commitment to championing its role within their local communities.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The 10 retail partners receiving the coins are:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go Local \u2013 380 Dumbarton Road, Glasgow\u00a0<\/li>\n\n\n\n<li>Costcutter \u2013 96\u201398 Bristol Street, Birmingham\u00a0<\/li>\n\n\n\n<li>Houghton &amp; Wyton Community Shop \u2013 The Green, Houghton<\/li>\n\n\n\n<li>New Southgate Food Centre \u2013 137\u2013141 High Road, London<\/li>\n\n\n\n<li>Victoria Wine &amp; Spiritz \u2013 213\u2013215 Scraptoft Lane, Leicester<\/li>\n\n\n\n<li>Your Store \u2013 11 Burwash Road, Brighton &amp; Hove<\/li>\n\n\n\n<li>Nisa Sevenways \u2013 218 Derbyshire Lane West, Manchester<\/li>\n\n\n\n<li>S And M Stores \u2013 141 Southbank Road, Coventry<\/li>\n\n\n\n<li>NASDA Stores \u2013 9 The Street, Rayne, Braintree<\/li>\n\n\n\n<li>Jules Convenience (Premier) \u2013 83-85 Haybridge Road, Telford<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Artist Hattie Stewart, known for her use of bright colour and chaotic, doodle&#8211;inspired imagery, has worked with a host of global brands including Adidas Originals, Nike, Gucci, Apple Music and Swatch. Her collaborations span music, fashion and media, working with artists such as Kylie Minogue and Mac DeMarco, as well as leading titles including GQ, Interview Magazine and The New York Times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:<a href=\"https:\/\/igamingeuropa.com\/south-korea-opens-probe-into-polymarket-for-possible-gambling-violations\/\" target=\"_blank\" rel=\"noreferrer noopener\"> South Korea Opens Probe into Polymarket for Possible Gambling Violations<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Karl Southworth, Head of Field Sales at Allwyn, said:&nbsp;<\/strong>\u201cAs we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall. These \u2018Scratch-coins\u2019 are a brilliant way to recognise a small group of our \u2018gold standard\u2019 retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThat being said, we\u2019re incredibly proud of our entire retail network  every one of our 43,500 partners plays a vital role in helping raise \u00a333m for National Lottery-funded projects every week.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Hattie Stewart commented:\u00a0<\/strong>\u201cScratching is such a satisfying ritual. It\u2019s about anticipation, excitement and that little moment of hope. I love that even now, people get creative with it when they don\u2019t have a coin to hand, using keys, cards, rings, even their fingernails, but nothing quite beats doing it properly. I wanted the coin to feel fun, celebratory and full of personality.\u201d<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">\u00a0Allywn National Lottery<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>National Lottery operator Allwyn is celebrating 30 years of National Lottery Scratchcards with the launch of a limited-edition \u2018Scratch-Coin\u2019, created in collaboration with celebrated artist and illustrator\u00a0Hattie Stewart.\u00a0Allywn National Lottery Ten specially selected \u2018gold standard\u2019 National Lottery retail partners across the UK will receive 500 coins each, offering customers a unique, collectable in-store moment as &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,25,14,103],"tags":[1016,153],"class_list":["post-20357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lottery-providers-europe","category-news","category-press-release","category-united-kingdom-gambling-news","tag-allyywn","tag-lottery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allywn recognises top National Lottery retailers.<\/title>\n<meta name=\"description\" content=\"National Lottery operator Allwyn is celebrating 30 years of National Lottery Scratchcards with the launch of a limited-edition \u2018Scratch-Coin.&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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