{"id":20331,"date":"2026-05-22T13:44:27","date_gmt":"2026-05-22T10:44:27","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20331"},"modified":"2026-05-22T13:44:27","modified_gmt":"2026-05-22T10:44:27","slug":"mozzartbet-expands-global-operation-with-fast-track-crm-platform","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/05\/22\/mozzartbet-expands-global-operation-with-fast-track-crm-platform\/","title":{"rendered":"MozzartBet expands global operation with Fast Track CRM platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.mozzartbet.co.ke\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MozzartBet<\/a><a href=\"https:\/\/www.mozzartbet.co.ke\/\">,<\/a> one of the largest\u00a0sports betting\u00a0and\u00a0iGaming\u00a0operators in Southeast Europe, has started operations with\u00a0Fast Track CRM platform. The implementation includes the company\u2019s brands in the Balkans, Romania and\u00a0Africa.<\/strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">MozzartBet Fast Track CRM<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0company\u00a0currently has operations in regulated markets such as\u00a0<strong>Serbia<\/strong>,\u00a0<strong>Bosnia<\/strong>, Croatia,\u00a0<strong>Romania<\/strong>,\u00a0<strong>Malta<\/strong>,\u00a0<strong>Kenya<\/strong>\u00a0and\u00a0<strong>Nigeria<\/strong>. The launch represents a new step in the operator\u2019s player engagement strategy, especially given the company\u2019s expansion in different regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the company, the integration will allow a unified, real-time view of customers across all brands. At the same time, the platform includes artificial intelligence features aimed at automating and executing CRM campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nemanja Savkovic, COO at MozzartBet, said<\/strong>:\u00a0<em>\u201cWe were really impressed with Fast Track from day one. Their team understood our operation, our markets and what we needed to deliver and the platform delivered.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Savkovic added:&nbsp;<em>\u201cOur CRM team is already running campaigns in ways that weren\u2019t possible before, across all of our markets, and we\u2019re excited about what this partnership will allow us to build for our players.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform also offers natural language capabilities and automated workflows with artificial intelligence agents. This way, operators can perform CRM tasks in a conversational and more efficient way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fast Track expands presence in the global iGaming market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership also reinforces the international operations of\u00a0<strong>Fast Track<\/strong>, a vertical SaaS company specializing in CRM for\u00a0iGaming\u00a0operators. Currently, the company serves more than 200 clients worldwide and maintains offices in<strong>\u00a0Malta<\/strong>,\u00a0<strong>Sweden<\/strong>,\u00a0<strong>Spain<\/strong>\u00a0and the\u00a0<strong>United States<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Simon Lidz\u00e9n, Co-Founder and CEO of Fast Track, stated<\/strong>:<em>&nbsp;\u201cWhat MozzartBet has built in the Balkans and Africa is genuinely impressive.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The executive then added:&nbsp;<em>\u201cWe are deeply aligned with their vision for the future, and we will continue to do everything we can to help them achieve it.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Serbia in 2001,<strong>\u00a0MozzartBet\u00a0<\/strong>combines online and physical operations in regulated markets in Europe and Africa. Furthermore, the company has expanded its international presence over the last few years, strengthening its operations in\u00a0sports betting\u00a0and iGaming.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read more: <a href=\"https:\/\/igamingeuropa.com\/egt-officially-opened-its-new-office-in-the-netherlands\/\" target=\"_blank\" rel=\"noreferrer noopener\">EGT Officially Opened its New Office in the Netherlands<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About Fast Track<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fast Track is a vertical SaaS company that offers CRM solutions for iGaming operators. The company uses its own self-learning technology to increase the personalization of the players\u2019 experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About MozzartBet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2001, in Serbia, MozzartBet operates in the\u00a0sports betting\u00a0and iGaming segments. The company currently maintains online and retail operations in regulated markets in the Balkans, Romania, Malta and African countries.<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> MozzartBet Fast Track CRM<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MozzartBet, one of the largest\u00a0sports betting\u00a0and\u00a0iGaming\u00a0operators in Southeast Europe, has started operations with\u00a0Fast Track CRM platform. The implementation includes the company\u2019s brands in the Balkans, Romania and\u00a0Africa. MozzartBet Fast Track CRM The\u00a0company\u00a0currently has operations in regulated markets such as\u00a0Serbia,\u00a0Bosnia, Croatia,\u00a0Romania,\u00a0Malta,\u00a0Kenya\u00a0and\u00a0Nigeria. The launch represents a new step in the operator\u2019s player engagement strategy, especially given the &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,354,14],"tags":[1014,91],"class_list":["post-20331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","category-press-release","tag-mozzartbet","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MozzartBet expands global operation with Fast Track CRM platform<\/title>\n<meta name=\"description\" content=\"MozzartBet, one of the largest\u00a0sports betting\u00a0and\u00a0iGaming\u00a0operators in Southeast Europe, has started operations with\u00a0Fast Track CRM platform.\" \/>\n<meta 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