{"id":20234,"date":"2026-04-27T16:34:43","date_gmt":"2026-04-27T13:34:43","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20234"},"modified":"2026-04-27T16:34:43","modified_gmt":"2026-04-27T13:34:43","slug":"betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/","title":{"rendered":"BetVictor rolls out new brand campaign with biggest AV spend to date"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BVGroup\u2019s flagship brand BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment to date.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign, created by Barn Door Studios, uses a rewrite of \u201cMy Favourite Things\u201d from The Sound of Music over visuals of sporting events.\u00a0<a href=\"https:\/\/www.betvictor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BetVictor<\/a>\u00a0said the creative focuses on \u201cthe uncomplicated thrill of sport and betting\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BetVictor is timing the launch around this weekend\u2019s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read also: <a href=\"https:\/\/igamingeuropa.com\/pg-soft-spins-out-new-funky-fortunez-slot\/\" target=\"_blank\" rel=\"noreferrer noopener\">PG Soft Spins Out New Funky Fortunez Slot<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via\u00a0<a href=\"https:\/\/www.skymedia.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sky Advance<\/a>. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Richard Walters, Director of Brand and Creative at BetVictor<\/strong>, said: <em>\u201c\u2018For All Your Favourite Things\u2019 captures what BetVictor stands for today \u2013 a premium, straightforward experience that enhances the thrill of sport.<\/em> <em>When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.\u201d<\/em> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">BetVictor Brand Campaign<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BVGroup\u2019s flagship brand BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment to date. The campaign, created by Barn Door Studios, uses a rewrite of \u201cMy Favourite Things\u201d from The Sound of Music over visuals of sporting events.\u00a0BetVictor\u00a0said the creative focuses &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,14],"tags":[999,91],"class_list":["post-20234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release","tag-betvictor","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BetVictor rolls out new brand campaign with biggest AV spend.<\/title>\n<meta name=\"description\" content=\"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BetVictor rolls out new brand campaign with biggest AV spend.\" \/>\n<meta property=\"og:description\" content=\"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/\" \/>\n<meta property=\"og:site_name\" content=\"iGmaing Europa\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-27T13:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"iGaming Europa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iGaming Europa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/\"},\"author\":{\"name\":\"iGaming Europa\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"headline\":\"BetVictor rolls out new brand campaign with biggest AV spend to date\",\"datePublished\":\"2026-04-27T13:34:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/\"},\"wordCount\":231,\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png\",\"keywords\":[\"BetVictor\",\"Sports Betting\"],\"articleSection\":[\"News\",\"Press Release\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/\",\"name\":\"BetVictor rolls out new brand campaign with biggest AV spend.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png\",\"datePublished\":\"2026-04-27T13:34:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"description\":\"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png\",\"contentUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png\",\"width\":1200,\"height\":800,\"caption\":\"BetVictor rolls out new brand campaign with biggest AV spend to date\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/04\\\/27\\\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingeuropa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BetVictor rolls out new brand campaign with biggest AV spend to date\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/\",\"name\":\"iGmaing Europa\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igamingeuropa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\",\"name\":\"iGaming Europa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"iGaming Europa\"},\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/author\\\/igaming-europa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BetVictor rolls out new brand campaign with biggest AV spend.","description":"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/","og_locale":"en_US","og_type":"article","og_title":"BetVictor rolls out new brand campaign with biggest AV spend.","og_description":"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.","og_url":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/","og_site_name":"iGmaing Europa","article_published_time":"2026-04-27T13:34:43+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png","type":"image\/png"}],"author":"iGaming Europa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"iGaming Europa","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#article","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/"},"author":{"name":"iGaming Europa","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"headline":"BetVictor rolls out new brand campaign with biggest AV spend to date","datePublished":"2026-04-27T13:34:43+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/"},"wordCount":231,"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png","keywords":["BetVictor","Sports Betting"],"articleSection":["News","Press Release"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/","url":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/","name":"BetVictor rolls out new brand campaign with biggest AV spend.","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#primaryimage"},"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png","datePublished":"2026-04-27T13:34:43+00:00","author":{"@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"description":"BetVictor has launched a new brand campaign, \u201cFor All Your Favourite Things\u201d, backed by what the company said is its largest AV investment.","breadcrumb":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#primaryimage","url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png","contentUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/04\/BetVictor-rolls-out-new-For-All-Your-Favourite-Things-brand-campaign.png","width":1200,"height":800,"caption":"BetVictor rolls out new brand campaign with biggest AV spend to date"},{"@type":"BreadcrumbList","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/04\/27\/betvictor-rolls-out-new-brand-campaign-with-biggest-av-spend-to-date\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingeuropa.com\/"},{"@type":"ListItem","position":2,"name":"BetVictor rolls out new brand campaign with biggest AV spend to date"}]},{"@type":"WebSite","@id":"https:\/\/igamingeuropa.com\/#website","url":"https:\/\/igamingeuropa.com\/","name":"iGmaing Europa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igamingeuropa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea","name":"iGaming Europa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"iGaming Europa"},"url":"https:\/\/igamingeuropa.com\/index.php\/author\/igaming-europa\/"}]}},"_links":{"self":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/comments?post=20234"}],"version-history":[{"count":0,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media\/20235"}],"wp:attachment":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media?parent=20234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/categories?post=20234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/tags?post=20234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}