{"id":20121,"date":"2026-03-31T16:01:01","date_gmt":"2026-03-31T13:01:01","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20121"},"modified":"2026-03-31T16:01:01","modified_gmt":"2026-03-31T13:01:01","slug":"kambi-expands-into-french-market-through-long-term-collaboration-with-pmu","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/31\/kambi-expands-into-french-market-through-long-term-collaboration-with-pmu\/","title":{"rendered":"Kambi Expands into French Market Through Long-Term Collaboration with PMU"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.kambi.com\/\">Kambi Group<\/a> has announced the signing of a strategic, long-term Turnkey Sportsbook agreement with Pari\u2011Mutuel Urbain (PMU), marking the company&#8217;s inaugural move into France\u2019s regulated sports betting industry. Under this partnership, Kambi will deliver its managed trading, risk management, and platform services to support PMU\u2019s online fixed-odds sportsbook.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kambi Ventures into France via Major Sportsbook Collaboration with PMU. The partnership signifies Kambi&#8217;s first foray into the French market, with PMU one of France\u2019s premier betting operators and a historic leader in horse racing wagering serving as the launchpad. The deal will see Kambi\u2019s sportsbook technology, complemented by a bespoke front-end tailored to PMU\u2019s branding, powering the operator\u2019s online fixed-odds betting platform. The collaboration aims to bolster PMU\u2019s position within France\u2019s competitive online sports betting landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new venture introduces Kambi\u2019s solutions into a fresh regulated environment, distinct from PMU\u2019s traditional horse racing business. The agreement emphasizes a long-term relationship, with Kambi providing its Turnkey Sportsbook product integrating trading, risk management, and platform services into a comprehensive managed sportsbook solution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the deal, PMU will leverage Kambi\u2019s advanced AI-driven pricing, trading, and risk management tools, alongside its fully managed sportsbook platform. The package also includes a customized front-end interface that aligns with PMU\u2019s brand identity, designed to deliver a localized and engaging online betting experience for French customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Werner Becher, CEO of Kambi Group, expressed enthusiasm about the partnership:<br>\u201cPMU is a powerhouse brand in European sports betting and the ideal partner for Kambi\u2019s entry into France. Our Turnkey Sportsbook is purpose-built to help operators win in competitive and regulated markets, and we\u2019re proud to bring our full breadth of technology and trading to the iconic PMU\u00ae brand as we look to set a new benchmark for sports betting in France.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:<a href=\"https:\/\/igamingeuropa.com\/affpapa-secures-e1-3-million-investment-through-venturepapa\/\" target=\"_blank\" rel=\"noreferrer noopener\"> AffPapa Secures \u20ac1.3 Million Investment through VenturePapa<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Olivier Pribile, PMU\u2019s Chief Marketing, Product, and E-commerce Officer, highlighted the strategic importance of the collaboration: \u201cThe partnership with Kambi is an important strategic step in PMU\u2019s evolution as one of the leading sports betting operators in France. Kambi\u2019s turnkey sports betting solution will enable us to offer a betting experience that meets the highest market standards to our online customers. This is the first step in a major transformation of our multi-game offering that will take place soon and will allow PMU to reposition itself as a leader in online gaming.\u201d<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> Kambi Signing With PMU<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kambi Group has announced the signing of a strategic, long-term Turnkey Sportsbook agreement with Pari\u2011Mutuel Urbain (PMU), marking the company&#8217;s inaugural move into France\u2019s regulated sports betting industry. Under this partnership, Kambi will deliver its managed trading, risk management, and platform services to support PMU\u2019s online fixed-odds sportsbook. Kambi Ventures into France via Major Sportsbook &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[833,25,354],"tags":[725,91],"class_list":["post-20121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-france-gambling-news","category-news","category-partnerships","tag-kambi-group","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kambi Expands into French Market Through Signing With PMU<\/title>\n<meta name=\"description\" content=\"Kambi Group has announced the signing of a strategic, long-term Turnkey Sportsbook agreement with Pari\u2011Mutuel Urbain (PMU).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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