{"id":20050,"date":"2026-03-12T19:15:55","date_gmt":"2026-03-12T16:15:55","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20050"},"modified":"2026-03-12T19:15:55","modified_gmt":"2026-03-12T16:15:55","slug":"betsson-expands-canadian-presence-with-rhino-entertainment-acquisition","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/","title":{"rendered":"Betsson expands Canadian presence with Rhino Entertainment acquisition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.betsson.com\/en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Betsson<\/a> has announced its strategic move to strengthen its foothold in Canada by acquiring the Canadian B2C operations of Rhino Entertainment Group, along with key technology assets. The deal, valued at \u20ac64.5 million ($74.6 million), encompasses Rhino\u2019s proprietary front-end and middleware technology, along with its assets, staff, licenses, and operational capabilities across Ontario and other provinces..<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company intends to integrate Rhino\u2019s technology into its own B2B platform, aiming to open new licensing revenue streams and support its broader expansion into digital gambling services beyond direct consumer markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rhinoentertainmentgroup.com\/\">Rhi<\/a><a href=\"https:\/\/rhinoentertainmentgroup.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">n<\/a><a href=\"https:\/\/rhinoentertainmentgroup.com\/\">o Entertainment<\/a> manages seven brands, including Casino Days and Lucky Spins, with a presence in markets such as the Nordics and Estonia. Having obtained a license to operate in Ontario in 2023, Rhino is well-positioned for further growth amid evolving provincial regulations. This acquisition signifies Betsson\u2019s strategic expansion into Canada, building on its entry into Ontario in 2022 via the Betsafe brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betsson values the transaction at an enterprise multiple of approximately 4.7x EV\/EBITDA, based on pro forma earnings projections for 2025. The company expects that the acquired assets will generate around \u20ac13.7 million in combined EBITDA in 2025. An initial payment of \u20ac51.25 million will be settled at closing, with the remaining balance payable six months after the deal\u2019s completion. The financing will be sourced from Betsson\u2019s existing cash reserves, which stood at \u20ac215.6 million at the end of 2025 a 21% decrease from 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:<a href=\"https:\/\/igamingeuropa.com\/greece-acts-to-protect-youth-from-escalating-online-betting-threats\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Greece Acts to Protect Youth from Escalating Online Betting Threats<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regulatory approvals are anticipated to be secured in time for the transaction to close during the second or third quarter of 2026. Gernandt &amp; Danielsson Advokatbyr\u00e5 is serving as legal counsel for Betsson.<br>This acquisition aligns with Betsson\u2019s dual approach: expanding its B2C presence within regulated markets and bolstering its B2B technology licensing segment. Canada\u2019s recently liberalized online gambling landscape, especially in Ontario, has attracted numerous international operators following legislative reforms. Successfully integrating Rhino\u2019s operational teams, technological platforms, and customer base into Betsson\u2019s existing infrastructure will be crucial for realizing the expected synergies and revenue growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a January interview with iGB, group CEO Pontus Lindwall highlighted the company\u2019s focus on scaling opportunities while maintaining resilience and strong returns. \u201cShareholders are also concerned about where our next growth phase will come from. We\u2019ve had a fantastic run record revenues and profits, new markets launched. They\u2019re looking at our pipeline emerging markets, potential acquisitions, new products like B2B offerings and assessing if we can sustain this momentum,\u201d he explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring the Canadian B2C operations of Rhino Entertainment Group, along with key technology assets. The deal, valued at \u20ac64.5 million ($74.6 million), encompasses Rhino\u2019s proprietary front-end and middleware technology, along with its assets, staff, licenses, and operational capabilities across Ontario and other &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,78],"tags":[393,91],"class_list":["post-20050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-sports-betting-europe-news","tag-betsson","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betsson expands Canadian presence with Rhino Entertainment<\/title>\n<meta name=\"description\" content=\"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betsson expands Canadian presence with Rhino Entertainment\" \/>\n<meta property=\"og:description\" content=\"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"iGmaing Europa\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T16:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"iGaming Europa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iGaming Europa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/\"},\"author\":{\"name\":\"iGaming Europa\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"headline\":\"Betsson expands Canadian presence with Rhino Entertainment acquisition\",\"datePublished\":\"2026-03-12T16:15:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/\"},\"wordCount\":429,\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/output-14.jpg\",\"keywords\":[\"betsson\",\"Sports Betting\"],\"articleSection\":[\"News\",\"Sports Betting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/\",\"name\":\"Betsson expands Canadian presence with Rhino Entertainment\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/output-14.jpg\",\"datePublished\":\"2026-03-12T16:15:55+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"description\":\"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/output-14.jpg\",\"contentUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/output-14.jpg\",\"width\":640,\"height\":640,\"caption\":\"Betsson expands Canadian presence with Rhino Entertainment acquisition\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/12\\\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingeuropa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Betsson expands Canadian presence with Rhino Entertainment acquisition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/\",\"name\":\"iGmaing Europa\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igamingeuropa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\",\"name\":\"iGaming Europa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"iGaming Europa\"},\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/author\\\/igaming-europa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Betsson expands Canadian presence with Rhino Entertainment","description":"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/","og_locale":"en_US","og_type":"article","og_title":"Betsson expands Canadian presence with Rhino Entertainment","og_description":"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group","og_url":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/","og_site_name":"iGmaing Europa","article_published_time":"2026-03-12T16:15:55+00:00","og_image":[{"width":640,"height":640,"url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg","type":"image\/jpeg"}],"author":"iGaming Europa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"iGaming Europa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#article","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/"},"author":{"name":"iGaming Europa","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"headline":"Betsson expands Canadian presence with Rhino Entertainment acquisition","datePublished":"2026-03-12T16:15:55+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/"},"wordCount":429,"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg","keywords":["betsson","Sports Betting"],"articleSection":["News","Sports Betting"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/","url":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/","name":"Betsson expands Canadian presence with Rhino Entertainment","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#primaryimage"},"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg","datePublished":"2026-03-12T16:15:55+00:00","author":{"@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"description":"Betsson has announced its strategic move to strengthen its foothold in Canada by acquiring Canadian B2C operations of Rhino Entertainment group","breadcrumb":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#primaryimage","url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg","contentUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/output-14.jpg","width":640,"height":640,"caption":"Betsson expands Canadian presence with Rhino Entertainment acquisition"},{"@type":"BreadcrumbList","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/12\/betsson-expands-canadian-presence-with-rhino-entertainment-acquisition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingeuropa.com\/"},{"@type":"ListItem","position":2,"name":"Betsson expands Canadian presence with Rhino Entertainment acquisition"}]},{"@type":"WebSite","@id":"https:\/\/igamingeuropa.com\/#website","url":"https:\/\/igamingeuropa.com\/","name":"iGmaing Europa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igamingeuropa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea","name":"iGaming Europa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"iGaming Europa"},"url":"https:\/\/igamingeuropa.com\/index.php\/author\/igaming-europa\/"}]}},"_links":{"self":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/comments?post=20050"}],"version-history":[{"count":0,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media\/20051"}],"wp:attachment":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media?parent=20050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/categories?post=20050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/tags?post=20050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}