{"id":20021,"date":"2026-03-05T17:43:56","date_gmt":"2026-03-05T14:43:56","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=20021"},"modified":"2026-03-05T17:43:56","modified_gmt":"2026-03-05T14:43:56","slug":"allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/","title":{"rendered":"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.allwyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Allwyn International<\/a> has officially pulled out of its acquisition of Novibet following feedback received from the <a href=\"https:\/\/www.epant.gr\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hellenic Competition Commission<\/a> (HCC). On Wednesday, Allwyn announced that although both it and Logflex MT Holding Limited, the owner of Novibet, had submitted \u201ccarefully considered proposals\u201d to the HCC, the companies no longer expected the transaction to proceed. This decision was made \u201cin light of feedback received from the HCC,\u201d with Allwyn reaffirming its commitment to pursuing only those transactions that create genuine value for shareholders.<\/strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> Allwyn Novibet Deal<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to iGB\u2019s understanding, after an extensive review by the HCC concerning the competitive effects of the deal, the numerous remedies considered would have failed to maintain the transaction\u2019s value. As a result, Allwyn and Logflex jointly decided to withdraw the deal from regulatory review.<br>H2 Gambling Capital estimates that Novibet holds approximately 19%-20% of the Greek licensed online sports betting market, making it the second-largest operator in the country. On Thursday, Novibet issued a response confirming that the decision to withdraw was a joint one, aimed at \u201ccreating and safeguarding the maximum possible value\u201d for shareholders and investors. The company emphasized its ongoing growth momentum, stating that Novibet is expected to outperform market growth across all its current territories.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNovibet continues to execute its strategic and investment plan with consistency, leveraging cutting-edge technology and its privately owned platform as key competitive advantages,\u201d the statement read. \u201cGuided by innovation and technological excellence, the company is accelerating its international expansion and further strengthening its position as one of the most dynamic GameTech organizations with a strong global outlook.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The background of the deal dates back to 30 December 2024, when Allwyn announced an agreement to acquire a 51% stake in Logflex MT Holding Limited, the parent company of Novibet. The deal included an initial cash payment of \u20ac217 million ($252.5 million), with an additional \u20ac110 million in potential future earnouts contingent on Novibet\u2019s performance. It was expected to close in the second half of 2025, with Allwyn CEO Robert Chvatal stating that the acquisition would bolster the company\u2019s momentum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:<a href=\"https:\/\/igamingeuropa.com\/rubyplay-and-codere-online-join-forces-to-elevate-gaming-offering-in-mexico\/\" target=\"_blank\" rel=\"noreferrer noopener\"> RubyPlay and Codere Online join forces to elevate gaming offering in Mexico<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe innovation potential of this transaction is substantial as we look to give our customers access to the very best experience in online sports betting and gaming,\u201d Chvatal said at the time. \u201cNovibet has a world-class team and we look forward to capitalising on the international opportunities ahead.\u201d However, as of now, the deal appears to be off, 15 months after it was initially announced. iGB understands that any future deal would likely be significantly different from the previous agreement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Allwyn International has officially pulled out of its acquisition of Novibet following feedback received from the Hellenic Competition Commission (HCC). On Wednesday, Allwyn announced that although both it and Logflex MT Holding Limited, the owner of Novibet, had submitted \u201ccarefully considered proposals\u201d to the HCC, the companies no longer expected the transaction to proceed. This &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[685,91],"class_list":["post-20021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-allwyn","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allwyn has officially pulled out from Novibet Deal.<\/title>\n<meta name=\"description\" content=\"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Allwyn has officially pulled out from Novibet Deal.\" \/>\n<meta property=\"og:description\" content=\"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/\" \/>\n<meta property=\"og:site_name\" content=\"iGmaing Europa\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T14:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"298\" \/>\n\t<meta property=\"og:image:height\" content=\"169\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"iGaming Europa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iGaming Europa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/\"},\"author\":{\"name\":\"iGaming Europa\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"headline\":\"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review\",\"datePublished\":\"2026-03-05T14:43:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/\"},\"wordCount\":442,\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/download-3.jpg\",\"keywords\":[\"Allwyn\",\"Sports Betting\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/\",\"name\":\"Allwyn has officially pulled out from Novibet Deal.\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/download-3.jpg\",\"datePublished\":\"2026-03-05T14:43:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\"},\"description\":\"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/download-3.jpg\",\"contentUrl\":\"https:\\\/\\\/igamingeuropa.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/download-3.jpg\",\"width\":298,\"height\":169,\"caption\":\"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/2026\\\/03\\\/05\\\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingeuropa.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#website\",\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/\",\"name\":\"iGmaing Europa\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igamingeuropa.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igamingeuropa.com\\\/#\\\/schema\\\/person\\\/5bc8f0b1140887e8130ffe69a5962aea\",\"name\":\"iGaming Europa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/?s=96&d=mm&r=g\",\"caption\":\"iGaming Europa\"},\"url\":\"https:\\\/\\\/igamingeuropa.com\\\/index.php\\\/author\\\/igaming-europa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Allwyn has officially pulled out from Novibet Deal.","description":"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/","og_locale":"en_US","og_type":"article","og_title":"Allwyn has officially pulled out from Novibet Deal.","og_description":"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)","og_url":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/","og_site_name":"iGmaing Europa","article_published_time":"2026-03-05T14:43:56+00:00","og_image":[{"width":298,"height":169,"url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg","type":"image\/jpeg"}],"author":"iGaming Europa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"iGaming Europa","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#article","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/"},"author":{"name":"iGaming Europa","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"headline":"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review","datePublished":"2026-03-05T14:43:56+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/"},"wordCount":442,"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg","keywords":["Allwyn","Sports Betting"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/","url":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/","name":"Allwyn has officially pulled out from Novibet Deal.","isPartOf":{"@id":"https:\/\/igamingeuropa.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#primaryimage"},"image":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg","datePublished":"2026-03-05T14:43:56+00:00","author":{"@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea"},"description":"Allwyn International has officially pulled out from Novibet deal following feedback received from the Hellenic Competition Commission (HCC)","breadcrumb":{"@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#primaryimage","url":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg","contentUrl":"https:\/\/igamingeuropa.com\/wp-content\/uploads\/2026\/03\/download-3.jpg","width":298,"height":169,"caption":"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review"},{"@type":"BreadcrumbList","@id":"https:\/\/igamingeuropa.com\/index.php\/2026\/03\/05\/allwyn-cancels-novibet-deal-following-hellenic-competition-commission-review\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingeuropa.com\/"},{"@type":"ListItem","position":2,"name":"Allwyn Cancels Novibet Deal Following Hellenic Competition Commission Review"}]},{"@type":"WebSite","@id":"https:\/\/igamingeuropa.com\/#website","url":"https:\/\/igamingeuropa.com\/","name":"iGmaing Europa","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igamingeuropa.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/igamingeuropa.com\/#\/schema\/person\/5bc8f0b1140887e8130ffe69a5962aea","name":"iGaming Europa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","caption":"iGaming Europa"},"url":"https:\/\/igamingeuropa.com\/index.php\/author\/igaming-europa\/"}]}},"_links":{"self":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/comments?post=20021"}],"version-history":[{"count":0,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/posts\/20021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media\/20022"}],"wp:attachment":[{"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/media?parent=20021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/categories?post=20021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingeuropa.com\/index.php\/wp-json\/wp\/v2\/tags?post=20021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}