{"id":19983,"date":"2026-02-24T18:11:27","date_gmt":"2026-02-24T15:11:27","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=19983"},"modified":"2026-02-24T18:11:27","modified_gmt":"2026-02-24T15:11:27","slug":"everymatrix-powers-fitzbet-with-uk-ireland-full-turnkey-launch","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2026\/02\/24\/everymatrix-powers-fitzbet-with-uk-ireland-full-turnkey-launch\/","title":{"rendered":"EveryMatrix powers FitzBet with UK &amp; Ireland full turnkey launch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Irish bookmaker Fitzwilliam Sports\u00a0has partnered with\u00a0EveryMatrix\u00a0to launch\u00a0a full\u00a0turnkey\u00a0sports and casino operation\u00a0for its mass market product,\u00a0FitzBet, live\u00a0online\u00a0for the first time\u00a0across\u00a0the UK &amp;\u00a0Ireland.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FitzBet, run by prominent Irish racehorse owner Paul Byrne,&nbsp;has transitioned to&nbsp;online betting for the first time, while enhancing its established&nbsp;telebetting&nbsp;operation&nbsp;with&nbsp;the&nbsp;help of&nbsp;EveryMatrix\u2019s&nbsp;complete&nbsp;tech stack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move enables&nbsp;the private high-net-worth bookmaker, known for best-in-class, in-house customer service,&nbsp;to&nbsp;engage&nbsp;its customers&nbsp;across both&nbsp;the UK &amp;&nbsp;Ireland through a compliant and scalable infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/everymatrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EveryMatrix<\/a>\u00a0has\u00a0delivered\u00a0its\u00a0complete\u00a0turnkey solutions\u00a0to\u00a0the brand\u00a0supported by its\u00a0proprietary\u00a0player account management,\u00a0payments,\u00a0bonusing,\u00a0and\u00a0affiliate platforms,\u00a0alongside\u00a0full operational support\u00a0via\u00a0its\u00a0in-house\u00a0managed\u00a0services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tier-1 provider has launched multiple UK betting and iGaming brands in recent months\u00a0powered\u00a0by\u00a0its turnkey technology and\u00a0bolstered by its\u00a0<a href=\"https:\/\/europeangaming.eu\/portal\/latest-news\/2024\/07\/08\/162852\/everymatrix-acquires-fsb-technology-in-all-cash-deal\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">acquisition of FSB Technology<\/a>\u00a0in 2024 and the launch of its proprietary horse racing product\u00a0in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also:<a href=\"https:\/\/igamingeuropa.com\/opposition-grows-in-bulgaria-against-raising-gambling-age-to-21\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Opposition Grows in Bulgaria Against Raising Gambling Age to 21<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ebbe Groes, Group&nbsp;Co-CEO and Co-Founder,&nbsp;EveryMatrix<\/strong>, said: \u201c<em>It\u2019s&nbsp;a privilege to support<\/em><em>FitzBet&nbsp;as they launch online for the first time.&nbsp;They\u2019ve&nbsp;placed their trust in us and our technology to grow their digital revenues&nbsp;and&nbsp;we\u2019re&nbsp;proud to provide the&nbsp;advanced&nbsp;platform&nbsp;technology, tools, and&nbsp;services to help them&nbsp;further expand in&nbsp;both Ireland and the UK.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Paul Byrne, Director at\u00a0FitzBet<\/strong>, added: \u201c<em>This is a significant step for us. Thanks to\u00a0EveryMatrix, we have the technology and support we need to take our service online\u00a0and\u00a0to\u00a0continue\u00a0delivering the trusted, high-quality experience our clients are accustomed to. We are excited for\u00a0what\u2019s\u00a0ahead.\u201d<\/em> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">EveryMatrix FitzBet Launch<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irish bookmaker Fitzwilliam Sports\u00a0has partnered with\u00a0EveryMatrix\u00a0to launch\u00a0a full\u00a0turnkey\u00a0sports and casino operation\u00a0for its mass market product,\u00a0FitzBet, live\u00a0online\u00a0for the first time\u00a0across\u00a0the UK &amp;\u00a0Ireland. FitzBet, run by prominent Irish racehorse owner Paul Byrne,&nbsp;has transitioned to&nbsp;online betting for the first time, while enhancing its established&nbsp;telebetting&nbsp;operation&nbsp;with&nbsp;the&nbsp;help of&nbsp;EveryMatrix\u2019s&nbsp;complete&nbsp;tech stack. The move enables&nbsp;the private high-net-worth bookmaker, known for best-in-class, in-house customer service,&nbsp;to&nbsp;engage&nbsp;its &hellip;<\/p>\n","protected":false},"author":3,"featured_media":20074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,354],"tags":[50,91],"class_list":["post-19983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","tag-everymatrix","tag-sports-betting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EveryMatrix powers FitzBet with UK &amp; Ireland full turnkey launch<\/title>\n<meta name=\"description\" content=\"Irish bookmaker Fitzwilliam Sports has partnered with EveryMatrix to launch a full turnkey sports and casino operation for its mass market product, FitzBet, live online for the first time across the UK &amp; 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