{"id":19437,"date":"2025-09-25T15:20:07","date_gmt":"2025-09-25T12:20:07","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=19437"},"modified":"2025-09-25T15:20:07","modified_gmt":"2025-09-25T12:20:07","slug":"betby-expands-asian-market-presence-trough-partnership-with-broadway-platform","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2025\/09\/25\/betby-expands-asian-market-presence-trough-partnership-with-broadway-platform\/","title":{"rendered":"BETBY expands Asian market presence trough partnership with Broadway Platform"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY\u2019s award-winning sportsbook solution across its portfolio.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this collaboration, Broadway Platform will gain access to <a href=\"https:\/\/betby.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BETBY<\/a>\u2019s comprehensive sportsbook, featuring 500,000+ events per month, 8,000+ betting markets, and coverage of 125+ sports and 50+ esports disciplines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement also includes Betby Games, BETBY\u2019s proprietary esports feed, which delivers 400,000+ live matches per month across 25 sports simulations with 100% video coverage, as well as AI Labs, a full suite of AI-driven sportsbook tools. With dedicated modules for odds creation, risk management, UX optimisation, and operations, AI Labs empowers operators with real-time insights, personalisation, and operational efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Broadway Platform project is supported by SPRIBE, a leading iGaming company recognised for its innovative products and next-generation, mobile-first gaming experiences that resonate strongly with modern players. SPRIBE has made a significant impact on the online gaming industry, and its involvement underlines the ambition and innovative spirit of the collaboration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Broadway Platform\u2019s move to partner with BETBY underscores the supplier\u2019s commitment to innovation and scalability, while strengthening its focus on the Asian-facing market, where it has been actively localising its solutions to meet regional demands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"https:\/\/igamingeuropa.com\/latvia-accelerates-gambling-tax-increases-and-regulatory-consolidation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Latvia Accelerates Gambling Tax Increases and Regulatory Consolidation<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stefanos Karakidis, Business Development Director at BETBY, commented: \u201cWe are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giorgi Tsutskiridze, Chief Commercial Officer, added: \u201cWorking with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms while also delivering bespoke B2B services and B2C brands worldwide. As part of the deal, Broadway Platform will integrate BETBY\u2019s award-winning sportsbook solution across its portfolio. Through this collaboration, Broadway Platform will &hellip;<\/p>\n","protected":false},"author":3,"featured_media":19438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,354],"tags":[904,905],"class_list":["post-19437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","tag-betby","tag-broadway-platform"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BETBY expands Asian market presence trough partnership with Broadway Platform<\/title>\n<meta name=\"description\" content=\"BETBY, the innovative sportsbook provider, has entered into a new partnership with Broadway Platform, a leading operator that manages over 30 online platforms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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