{"id":18903,"date":"2025-06-18T10:17:10","date_gmt":"2025-06-18T07:17:10","guid":{"rendered":"https:\/\/igamingeuropa.com\/?p=18903"},"modified":"2025-06-18T10:17:10","modified_gmt":"2025-06-18T07:17:10","slug":"southampton-fc-announces-groundbreaking-partnership-with-uk-based-betting-firm-midnite","status":"publish","type":"post","link":"https:\/\/igamingeuropa.com\/index.php\/2025\/06\/18\/southampton-fc-announces-groundbreaking-partnership-with-uk-based-betting-firm-midnite\/","title":{"rendered":"Southampton FC Announces Groundbreaking Partnership with UK-Based Betting Firm Midnite"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a significant move, Southampton Football Club has revealed a new alliance with <a href=\"https:\/\/www.midnite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Midnite<\/a>, a prominent UK-operated sports betting and online casino company. This collaboration designates Midnite as the official training kit partner for the Saints during the 2025\/26 season \u2014 a milestone as Midnite\u2019s inaugural sponsorship deal within the football world. <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Southampton FC Midnite Partnership<\/mark><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Established in 2018 by entrepreneurs Nick Wright and Daniel Qu, Midnite has steadily cemented its presence in the UK\u2019s betting landscape. The club partnership comes on the heels of Midnite\u2019s recent marketing ventures, which include sponsorship of the 2025 World Snooker Championship and media coverage of the FIFA Club World Cup through 5\u2019s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the new arrangement, Midnite\u2019s branding will be prominently displayed on both the Men\u2019s and Women\u2019s First Team training kits. Additionally, the logo will feature on the back of the Men\u2019s First Team shirts and shorts, with further visibility across St Mary\u2019s Stadium \u2014 in dugout zones and other key locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The collaboration aims to foster deeper engagement with Southampton supporters. Throughout the 2025\/26 season, both parties will roll out initiatives designed to boost fan involvement and community participation, with a shared goal of forging a stronger connection between the club and its fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A vital aspect of this partnership involves supporting Southampton FC\u2019s charitable arm, the Saints Foundation. The deal commits both organizations to joint efforts in fundraising and enriching experiences for local communities, emphasizing the club\u2019s dedication to social responsibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Read also: <a href=\"https:\/\/igamingeuropa.com\/understanding-the-eu-ai-act-and-its-implications-for-gaming-and-gambling\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding the EU AI Act and Its Implications for Gaming and Gambling<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greg Baker, Southampton FC\u2019s Chief Revenue Officer, commented:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re delighted to welcome Midnite into our family as a new partner. Their innovative approach is transforming their sector, and it aligns perfectly with our club\u2019s ethos of challenging conventions and pushing boundaries.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Shaw, Vice President of Growth at Midnite, expressed his enthusiasm:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPartnering with Southampton for our first-ever football sponsorship is a proud milestone for us. At Midnite, our goal is to bring fans closer to the sport they love. This high-profile partnership is a vital step in expanding our brand\u2019s reach, and we look forward to a bright future ahead. As a fully licensed UK operator, we\u2019re dedicated to providing a safe, responsible, and entertaining experience for all our players.\u201d <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Southampton FC Midnite Partnership<\/mark><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant move, Southampton Football Club has revealed a new alliance with Midnite, a prominent UK-operated sports betting and online casino company. This collaboration designates Midnite as the official training kit partner for the Saints during the 2025\/26 season \u2014 a milestone as Midnite\u2019s inaugural sponsorship deal within the football world. Southampton FC Midnite &hellip;<\/p>\n","protected":false},"author":3,"featured_media":18904,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,354,103],"tags":[862,863],"class_list":["post-18903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-partnerships","category-united-kingdom-gambling-news","tag-midnite","tag-southampton-fc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Southampton FC Announces Partnership with Midnite<\/title>\n<meta name=\"description\" content=\"Southampton FC and Midnite partnership marks a new chapter for the club, featuring innovative branding, fan engagement initiatives, and community support for the 2025\/26 season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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