International Game Technology (IGT) has maintained its leadership of the Italian lottery since 1993. Earlier this year, in a competitive bidding process, IGT faced off against prominent companies such as Novomatic, Allwyn, and Flutter for a new contract, as the current agreement is set to expire in November 2025. IGT Italian Lottery Contract
On May 20, 2025, IGT announced that its consortium, LottoItalia—which includes Allwyn, Arianna 2001, and Novomatic Italia—had won the bid. The new contract will extend IGT’s control of the Italian lottery until November 2034.
The LottoItalia consortium proposed an upfront payment of €2.23 billion, to be paid in three installments scheduled between the signing of the contract and April 2026. The first installment of €500 million and the second of €300 million are planned for 2025, reflecting the significant financial commitment involved in securing this long-term concession.
Following this announcement, IGT expressed its plans for increased investment and digital growth. Barry Jonas, a representative from Truist Securities, noted in a research note that the new initial rate easily surpasses the €770 million value from the 2016 round and exceeds Truist’s own forecasts, which ranged between €1.3 and €1.5 billion. During an earnings call, IGT CEO Vince Sadusky revealed that the company has allocated $500 million for investment in the Italian lottery as part of a broader €1 billion financing plan. Sadusky emphasized the strategic importance of the deal, stating, “In addition, we plan to significantly increase our iLottery sales and use this momentum to expand into Italian B2C iCasino, sports betting, and other digital gaming businesses.”
Allwyn, which contributed 32.5% of the license fee and equity investment, expressed enthusiasm about continuing its partnership. Robert Chvatal, CEO of Allwyn, remarked, “We are pleased that Allwyn’s positive contribution to the consortium, including our proven track record of modernising and growing lotteries across Europe, will continue to support IGT’s exemplary management of an important Italian national asset.” He added, “We look forward to working together to grow the Italian Lottery, while developing innovative solutions to support responsible gaming.”
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The strategic importance of the concession was highlighted by the Financial Times, which reported that the license fee will comprise 6% of total bets, along with an additional 8% gross fee for digital transactions. Marco Sala, Executive Chairman of IGT’s Board, underscored the significance of the agreement, stating, “IGT and its predecessor companies have successfully managed the license for more than 30 years through constant innovation and the introduction of cutting-edge technology.” He expressed his pride and excitement, saying, “The award is very gratifying and we are honoured and excited to continue working with ADM [the Customs and Monopolies Agency] for another nine years.”
Truist’s Barry Jonas also noted that IGT’s victory aligned well with the regulator’s scoring system, which assigns 60% weight to financial aspects and 40% to technical capabilities. He explained, “Based on this scoring system, IGT emerged victorious, although an official announcement is yet to be made.” Additionally, Jonas commented on Flutter’s position, stating, “Our opinion on Flutter taking control of Lotto at any cost was mixed. We have always considered the traditional lottery a business with a lower multiple, moving away a bit from Flutter’s main digital focus.” IGT Italian Lottery Contract
