iGB L!VE 2025 Launches at ExCeL London with Record-Breaking Attendance
Today marks the exciting start of the 2025 edition of iGB L!VE, making its debut at the brand-new ExCeL London venue. The event kicked off with a buzz, as iGaming professionals flocked to the capital, leveraging the excellent transport links — from the Elizabeth Line to the Docklands Light Railway — that made access seamless for visitors eager to explore the show’s fresh new home.
Organisers are aiming high this year, with hopes of smashing attendance records. The 2024 event in Amsterdam drew nearly 9,800 attendees, surpassing the 7,300+ at iGB L!VE 2023, and almost doubling the 5,000+ from 2022. This year, the 2025 edition is set to be the largest yet, boasting over 22,000 square meters packed with the latest product innovations and industry insights.
Adding star power to the lineup, Claire Williams OBE — the trailblazing former Williams F1 team leader — delivered the keynote address. Williams drew fascinating parallels between the high-octane world of Formula 1 and the fast-changing landscape of iGaming. “F1 can offer valuable lessons for iGaming businesses,” she explained. “From product innovation and market entry strategies to cultivating a culture of continuous improvement, the principles of F1 — including dynamic leadership, embracing new technology, and organizational agility — are highly relevant for operators of all sizes competing in this ultra-competitive space.”
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Often dubbed the “TED of iGaming,” iGB L!VE is renowned for its practical focus, blending compelling case studies, data-driven presentations, and lively panel discussions. Topics cover everything from in-play betting innovations and the power of IP and branding, to cutting-edge marketing, SEO strategies, and how to build industry connections when gambling isn’t exactly a popular topic. Plus, special market deep-dives explore trends in Latin America, the UAE, and Italy. iGB L!VE London
