Highlight Games Partners with Fortuna for Virtual Sports Launch in Poland
Highlight Games has recently broadened its reach in Europe by launching its innovative video virtuals content in Poland, thanks to a new collaboration with Fortuna Entertainment Group. This partnership marks a significant step for the company, bringing its popular virtual sports offerings to Polish players online. launch
The deal introduces Highlight’s flagship Soccerbet products to Fortuna’s digital platforms, showcasing virtual matches that leverage official archived footage from prestigious leagues such as Italy’s Serie A, Spain’s LaLiga, and the English Premier League. These games allow users to engage in betting on simulated matches powered by authentic historical gameplay clips, enhancing the experience with familiar sports action.
Looking ahead, Fortuna Entertainment Group, a major player in the betting industry across Central and Eastern Europe, plans to expand its virtual sports lineup in the coming months. Highlight Games has hinted at upcoming releases, including video virtuals for ATP Tennis and MotoGP, aiming to diversify its offerings and appeal to a wider audience of sports enthusiasts.
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Steven Holmes, CEO of Highlight Games, expressed enthusiasm about the launch, saying, “I’m delighted to announce that Highlight Games’ premium video virtuals are now live online in Poland with our valued partners at Fortuna. We look forward to bringing additional content to Fortuna’s channels in the future.” This move follows the company’s successful entry into the African market in January 2025, where it rolled out the Soccerbet LaLiga product through operators like BetStar and ZukaBet, complete with a dedicated satellite channel for retail access in regions fond of traditional football broadcasts.
Erik Klems, Fortuna Group’s RNG Product Manager, also shared his excitement, noting, “Highlight Games’ Poland launch exclusive soccer games featuring archive video footage are an incredibly exciting addition to our virtual sports offering. We’re delighted to be working with them to bring its content to Poland.” The partnership builds on Highlight Games’ recent expansion, which now includes the rights to the Greek Super League, further enriching its archive of sports content for the Soccerbet series. Highlight Games Poland launch
