In a significant milestone, the European Leagues Association—representing 18 member leagues—has entered into a groundbreaking partnership covering more than 8,000 matches across 46 top-tier European football competitions, including both men’s and women’s leagues. Genius Sports Data Rights
Utilizing its innovative technological expertise, Genius Sports has obtained exclusive rights to gather and distribute official betting data for these competitions to its global network of regulated sportsbooks. This move underscores the company’s leadership in sports data technology.
Furthermore, Genius Sports will implement its cutting-edge tracking technology and the GeniusIQ AI platform throughout European football, enabling a new suite of tools focused on player performance, officiating accuracy, and fan engagement.
This collaboration marks a notable evolution in the sports data rights landscape, driven by rapid technological advancements.
Genius Sports Limited (NYSE:GENI) has secured exclusive rights to official betting data for select competitions within the European Leagues. As part of this multi-year deal, the company will also roll out its GeniusIQ platform across various European football venues.
Known as a premier provider of live football content to regulated global sports betting markets, Genius Sports now includes the European Leagues among its elite portfolio—joining the ranks of the Premier League and Ligue 1.
In a shared commitment to innovation, Genius Sports will introduce its next-generation GeniusIQ platform into stadiums across Europe. This proprietary, AI-powered system supports a wide array of innovations related to tracking, officiating, team performance, and fan interaction. Already in use by the Premier League, Belgian Pro League, and Danish Superliga, GeniusIQ helps leagues and teams enhance fan engagement, refine officiating, and extract valuable performance insights.
Designed to safeguard the commercial value of official football data for all stakeholders, GeniusIQ lays a strong foundation for strategic growth and ongoing innovation.
Alberto Colombo, General Secretary of the European Leagues, remarked: “As part of the ongoing evolution of European football, we are proud to support our members’ future business and commercial ambitions. This landmark agreement with Genius Sports not only reflects changes in the sports data landscape but also highlights how technology will increasingly intertwine with commercial success.”
Read also: Jackpot Aggregator Enters the Estonian Market
Steven Burton, Chief Partnerships Officer at Genius Sports, added: “This expanded partnership deepens the availability of premium, official data for our sportsbook partners. More importantly, it signals a major shift in the rights model—where investments in technology redefine traditional frameworks and open up new revenue streams. By delivering advanced, AI-driven solutions tailored to league needs, we’re strengthening our position and fostering innovation across European football.”
Members of the European Leagues included in the partnership:
- Belgian Pro League
- Ligová Fotbalová Asociace
- Danish League
- Dutch Eredivisie
- Dutch Keuken Kampioen Divisie
- Finnish Veikkausliiga
- Deutscher Fußball Bund (on behalf of 3. Liga and Frauen-Bundesliga)
- Greek Super League
- Israeli Professional Football League
- Kazakhstan Football League
- Latvian Virslīga
- Norwegian Professional Football League
- Liga Portugal
- Romanian Professional Football League
- Serbian Super Liga
- Slovak Niké Liga
- Föreningen Svensk Elitfotboll
- Swiss Football League
