French Gaming Authority Relaunches Addiction Awareness Campaign at Roland Garros
The French National Gaming Authority (ANJ) has reintroduced its “Behind the Labels” campaign during the Roland Garros tennis tournament, a globally celebrated event in the sport. gambling awareness
The campaign seeks to raise awareness about the risks of sports betting addiction, spotlighting legal warnings that are often ignored in online gambling and sports betting ads.
Timed with the tournament, the campaign aligns with 2024 data from the French Observatory for Drugs and Chemical Dependence (OFDT), which reports that 1.17 million people in France struggle with gambling issues, including 360,000 classified as excessive gamblers.
First launched during the 2024 Paris Olympics, the campaign uses bold visuals to make mandatory warning messages stand out. Prominent yellow banners display these warnings alongside real stories of addiction, aiming to create a stronger impact than the fine print typically seen in advertisements.
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The campaign’s tagline states: “A couple of lines at the bottom of an ad can’t capture the downward spiral of gambling addiction.”
It directs people to the Evalujeu website, where users can assess their gambling habits, receive personalized guidance on staying in control, and access support resources for gamblers and their families.
This initiative is part of the ANJ’s 2024-2026 strategic plan to significantly reduce excessive gambling rates within three years. gambling awareness Roland Garros
