EveryMatrix Unveils New Lottery Division to Transform Global Operations
In a bold move to reshape the lottery landscape, EveryMatrix has introduced a dedicated standalone Lottery division. This new unit aims to deliver cutting-edge, digital-first technology and specialized lottery products tailored for operators around the world. Leading this initiative is Nikolina Gabelica, who will oversee the division’s strategic direction, focusing on numbers games, pool sports, and eInstants.
This move marks a significant evolution for EveryMatrix, which has long been a trusted partner for many state-backed and national lotteries through its comprehensive platform that includes sports betting, casino solutions, and content. The creation of a dedicated lottery division emphasizes the company’s commitment to developing features and functionality specifically designed for the global lottery industry, rather than adapting solutions meant for other verticals.
Nikolina Gabelica, who joined EveryMatrix three years ago as Head of Lottery, now steps into the role of Managing Director for this new unit. Her leadership signifies a focused effort to deepen the company’s expertise and offerings in the lottery sector.
The lottery division has been established as a separate business entity, emphasizing long-term investment and growth in this space. Its core mission is to expand the group’s lottery product capabilities and develop solutions that are tailored to the unique needs of lottery operators, products crafted specifically for their operations, not just modified tools from other areas.
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Key areas of focus include numbers games, pool sports, and digital instant-win games known as eInstants. The division aims to pioneer digital-first technology, a term the company uses to describe products optimized primarily for online and mobile channels.
Nikolina Gabelica brings over 20 years of expertise spanning the lottery and iGaming sectors. Her background includes leadership roles in product development, sales, and operations, as well as valuable experience working with European Lotteries, where she served as Executive Chair of the Marketing & Communications Working Group.
Gabelica shared her vision:
“There is room for a new approach – modern, modular, digital-first technology that helps lotteries grow and meet today’s players’ expectations. Creating a dedicated Lottery unit reflects EveryMatrix’s long-term commitment to the sector.”
EveryMatrix’s move into a dedicated lottery division is backed by more than a decade of experience serving top-tier lotteries. The company’s portfolio includes partnerships with major national and state-backed operators such as Szerencsejáték Zrt in Hungary, Norsk Tipping in Norway, Veikkaus in Finland, OPAP in Greece, and Danske Spil in Denmark. These collaborations span platform services, sports betting, and casino technology, underscoring EveryMatrix’s extensive expertise in the industry. EveryMatrix Lottery Division
