EveryMatrix Forms Strategic Partnership with Enteractive elevating player reactivation and retention within regulated iGaming markets. This collaboration merges human-driven engagement services with a flexible, modular platform ecosystem designed to support operators throughout the entire player lifecycle.
Rather than viewing reactivation as an isolated activity, the partnership positions it as an integral part of lifecycle management. By embedding reactivation services directly into an operator’s core platform, the initiative seeks to foster sustained, long-term engagement. This enables operators to more accurately identify inactive player segments and craft tailored outreach strategies. Reactivation is approached as a deliberate, repeatable process rather than a series of sporadic campaigns, aligning with a broader industry trend toward lifecycle optimization in regulated environments.
As operators face increasing pressure to go beyond mere acquisition and short-term retention tactics, this partnership offers a solution to embed reactivation within ongoing CRM practices. A key element of the collaboration is the blending of automation with direct human interaction. While automated CRM journeys are vital for efficiency and scalability, the partnership recognizes that fully automated systems often lack the nuanced understanding necessary to effectively reactivate inactive players. Human agents provide essential contextual insights, ensuring communication remains aligned with brand tone and regulatory standards. This hybrid model aims to enhance response quality and relevance, acknowledging that meaningful interactions are crucial for fostering sustainable player relationships. It balances operational efficiency with a sense of accountability and personalization.
The partnership also combines Enteractive’s human-centric reactivation approach with EveryMatrix’s robust gaming platform and data infrastructure. Operators using EveryMatrix’s technology can seamlessly incorporate reactivation services into their existing systems. The process involves one-to-one engagement carried out by trained, native-speaking agents who focus on reconnecting with inactive players. This approach ensures that reactivation efforts are consistent with brand voice, regulatory requirements, and responsible gambling principles. By integrating behavioral data with personal outreach, the model aspires to deliver more structured, measurable results in re-engagement.
Commenting on the alliance, Pedram Padidar, COO of Enteractive, stated, “This partnership with EveryMatrix brings together a market-leading technology platform and deep human expertise. EveryMatrix continues to raise the bar through its commitment to innovation and delivering best-in-class solutions for its customers. Operators today need more than automated journeys alone; they need meaningful engagement that respects player context, compliance requirements, and brand integrity. By working closely together, we help operators turn inactive player bases into sustainable, long-term value, with responsible engagement at the core.”
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Kevin Furlong, Group Chief Product Officer at EveryMatrix, expressed enthusiasm about the partnership, saying, “We’re excited to be partnering with Enteractive as we continue to enhance the solutions and services we offer our operator partners. Their proven, human-led retention and reactivation model is a powerful complement to our platform capabilities, enabling us to support operators more effectively across the full player lifecycle. Together, we are delivering a compliant, results-driven approach that strengthens retention strategies, deepens player engagement, and maximizes long-term player value.”
Both companies emphasized that this collaboration reflects a growing industry demand for retention strategies that harmonize regulatory compliance with clear, measurable commercial outcomes.
