Betsson Becomes Major Sponsor and Naming Partner for Peristeri BC

Peristeri BC, a historic basketball club based in Athens, has entered into a partnership with Betsson, appointing the company as its official naming partner and primary sponsor. Moving forward, the team will be recognized as Peristeri Betsson BC.

This collaboration marks the start of a two-year partnership, driven by a shared commitment to fostering engagement within local communities and promoting Greek sport at a national level.

Andreas Nikolopoulos, Betsson’s Commercial Director, expressed his enthusiasm: “It is a great pleasure for all of us at Betsson to stand alongside a club with such a strong history and identity as Peristeri, a club that has been a reference point in Greek basketball for decades and continues to grow thanks to the steady and methodical work of its management. We do not view this merely as a sponsorship but as a strategic alliance.

“We share the same values with Peristeri, professionalism, consistency and a constant commitment to offering high-quality experiences to fans. We are committed to supporting them throughout this journey and we wish the team a season full of health, energy and success.”

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Manos Kotsis, General Manager of Peristeri Betsson BC, outlined some of the group’s objectives for the upcoming years.

Kotsis concluded: “We are now officially Peristeri Betsson and will be for the next two years. Our approach is based on two pillars: reconnecting with our local community and bringing people back to the arena, and restoring Peristeri’s identity as a club that develops talent, whether local or international.

“We believe we have made meaningful progress over the past two years, but both goals require strong organisation, planning and method. We are delighted that Betsson is by our side supporting this effort and enabling us to move forward with greater confidence.” Betsson Sponsor Peristeri BC