BetConstruct AI appoints Lena Yasir as Chief Executive Officer
BetConstruct AI has appointed Lena Yasir as Chief Executive Officer, the company announced. Yasir joins with 20 years of iGaming experience and a track record of senior leadership roles across major B2B suppliers.
Background and Career
Yasir’s career spans some of the industry’s most prominent content and technology providers. She held key account and commercial roles at Ongame Network and Evolution Gaming before moving into management at Play’n GO. Most recently, she served as Chief Commercial Officer at ARRISE powering Pragmatic Play, where Gaming Intelligence named her one of the industry’s Hot 50 executives in 2024, describing her as a driving force in the supplier’s commercial growth.
The appointment marks a significant leadership move for BetConstruct AI, which has been expanding its product ecosystem across sportsbook, casino, CRM, and AI-driven tools. The company competes for B2B operator partnerships across multiple regulated jurisdictions and has been active at international industry events in 2026.
Yasir’s Statement
“BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.” Lena Yasir, CEO, BetConstruct AI.
Remit and Strategic Direction
According to BetConstruct AI, Yasir will lead the company’s next phase of growth, with a focus on innovation and strategic partnerships. No specific markets or product initiatives were named in the announcement.
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The hire follows a period of sustained commercial activity for BetConstruct AI. The company has exhibited at SBC Summit Malta, G2E Asia, SiGMA South America, and iGaming Afrika in 2026, presenting its sportsbook and AI product suite to operators across Latin America, Asia, and Africa. Its AI suite includes CRM AI, Umbrella AI, an AI Game Recommendation System, and Betting Mate AI.
Leadership transitions at B2B suppliers have been a consistent theme across the sector. Recent appointments at major operators and suppliers reflect ongoing competition for executives with deep commercial networks and cross-jurisdictional experience capabilities that Yasir’s background at Evolution, Play’n GO, and ARRISE powering Pragmatic Play demonstrates directly.
BetConstruct AI has not indicated a start date or disclosed details of the outgoing leadership structure. BetConstruct AI Lena Yasir
