bet365 and RubyPlay Join Forces to Boost Market Footprint in Spain
16 February 2026 – RubyPlay, a forward-thinking content ecosystem renowned for its innovative, studio-driven approach, has further solidified its position in Spain through a strategic partnership with bet365, one of the world’s leading online gambling operators.
As part of this collaboration, bet365 has integrated a broad selection of RubyPlay’s standout titles into its Spanish platform. The rollout features popular favorites such as Immortal Ways, Buffalo, Immortal Ways Cleopatra, and J Mania Golden Eggs, offering players a diverse range of engaging and high-quality gaming experiences.
This agreement marks a significant milestone in RubyPlay’s broader plans to expand across Europe. Spain remains a critical regulated market for the studio, where it has been steadily increasing its presence amid rising demand from operators seeking distinctive, top-tier content. RubyPlay’s layered content ecosystem plays a central role in this growth, providing operators with a versatile and locally adaptable portfolio. This structure enables the company to deliver games that resonate with regional audiences while maintaining a streamlined, unified distribution framework.
bet365 is widely recognized as a major player within the global online sports betting and iGaming industry, maintaining a strong presence across key European territories. Following the successful launch in Spain, RubyPlay and bet365 are planning to deepen their collaboration with further content rollouts across additional regulated markets worldwide. As part of the partnership, bet365 will also have access to titles from RubyPlay’s broader studio network, including innovative offerings from Koala Games.
Dima Reiderman, Chief Commercial Officer at RubyPlay, expressed enthusiasm about the partnership, stating, “Partnering with bet365 in Spain is a major milestone for RubyPlay and reflects the strong progress we’ve made across mature European markets in recent months. Together with bet365, we’re bringing fresh, high‑quality entertainment to an even wider audience in the country. We’re confident our titles will quickly become favourites among their players, further showcasing the value RubyPlay delivers in regulated regions.”
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Clement Le Scanff, Head of Gaming – Commercial and Operations at bet365, highlighted the strategic fit, saying, “We are always looking to introduce new, engaging content that enhances the player experience, and RubyPlay’s portfolio of feature-driven games fit the brief. Their strong performance across key markets, combined with their creativity and attention to detail, made this partnership an obvious choice. We’re thrilled to bring their unique and dynamic portfolio to our players in Spain.”
