Altenar Expands Partnership With Nordplay To Power Onerush Launch In Sweden
Altenar has expanded its partnership with Nordplay Group to deliver its sportsbook technology for the operator’s newly launched brand, Onerush, marking a further step in the supplier’s growing footprint across the Swedish market.
Expanding A Proven Collaboration
Nordplay Group’s subsidiary, Buccone Trading Limited, recently obtained a Swedish operating licence and has already gone live with Onerush. The new platform is powered by Altenar’s fully managed sportsbook solution, featuring advanced reporting tools, a wide range of customisable options, and 24/7 customer support. This setup positions the operator to compete strongly from day one in Sweden’s regulated market.
The launch builds on an existing partnership that has already seen Altenar’s sportsbook integrated successfully into Nordplay’s Frank & Fred and Jubla brands in Sweden.
Voices From Both Sides
“We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands. Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers,” commented Sam Hill, Sales Director at Altenar.
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“In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden. We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences,” added Nicolas Lund, COO at Nordplay Group.
