Norwegian Lottery Authority Warns Against Illegal Online Betting Ads
The Norwegian Lottery Authority (Lotteritilsynet) has issued a cautionary message to media outlets in Norway as they prepare for a series of high-profile events, including the Eurovision Song Contest and various summer sporting competitions. The regulator warns that these events are often targeted by illegal gambling operators eager to secure media exposure and increase their visibility. online betting ads Norway
In an official communication sent to Norwegian media organizations, the Authority pointed out that unlicensed betting companies frequently distribute press releases featuring odds for popular events. Such releases may be published by editorial teams without proper scrutiny or acknowledgment of the companies’ unlicensed status, inadvertently boosting these operators’ brand recognition and indirectly promoting illegal gambling activities. online betting ads Norway
Hedvig Inderhaug, a lawyer representing the Lottery Authority, stressed the importance of careful editorial oversight. She noted, “This is brand building for the illegal operators. Our impression is that many editorial offices are aware of this, but that there may still be a need for information.” She added that there have been instances where companies are mentioned without clarifying their unlicensed status, and that some media outlets link to subcontractors promoting gambling offers, which further facilitates illegal gambling access for the general public.
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Inderhaug also reminded media organizations that publishing such advertisements could breach Norway’s Gambling Act, risking sanctions. The Authority expressed particular concern over programmatic advertising, which involves automated ad placements. This system can sometimes allow illegal gambling ads to bypass filters and appear on Norwegian websites, raising the risk of unintentional promotion.
Recent reports have indicated that these types of ads have been observed on various online platforms, prompting the regulator to call for increased vigilance among media outlets. The warning comes at a time when data shows a decline in foreign gambling market activity within Norway, with licensed Norwegian operators gaining a larger share of the market. online betting
