SBC Announces Regulatory Advisory Board to Strengthen Global Industry Engagement.

SBC has established a new Regulatory Advisory Board to strengthen cooperation across the global gaming industry. The Board brings together leading regulatory affairs professionals, former regulators and senior industry executives.

The initiative aims to improve engagement between gaming regulators, licensed operators, lotteries, policymakers and industry associations. It will also encourage knowledge-sharing and cooperation across regulated markets worldwide.

Andrew Gellatly, former Executive Director of the AGCC, will chair the Board. He will help guide SBC’s regulatory initiatives and support high-level industry discussions. The Board will also identify emerging regulatory issues affecting gaming markets worldwide.

This initiative reflects SBC’s wider commitment to stronger industry collaboration. The organisation wants to create a platform where regulators, policymakers and industry stakeholders can share insights. They can also discuss common challenges and support sustainable regulated gaming markets.

Regulatory Advisory Board Members

The newly appointed Board brings together experts with extensive experience in regulation, compliance, responsible gaming, legal affairs and industry policy.

Its members include:

• Andrew Gellatly – Former Executive Director, AGCC (Chairman).
• David Foster – Group Director of International Regulatory Affairs, Entain.
• Yannis Xirotiris – Senior Director Regulatory Affairs, Kaizen Gaming.
• Jon Polanec – VP Global Risk & Market Integrity, Super.
• Francesco Rodano – Head of Responsible Gaming, Allwyn.
• Charmaine Hogan – Global Head of Government Relations, Playtech.
• Jessica Feil – SVP & General Counsel, OpenBet.
• Morten Ronde – International Gambling Regulation & Strategy, Nordic Legal and former Danish regulator.
• Eleonore Para – Public affairs consultant specialising in gaming and former gaming regulator.

SBC CEO and Founder Rasmus Sojmark and Managing Director Andrew McCarron will also serve on the Board. Meanwhile, Eve Hartley, SBC’s Head of Legal, will act as Secretary.

SBC Highlights the Importance of Regulatory Collaboration

SBC CEO and Founder Rasmus Sojmark highlighted the growing role of regulation in shaping the gaming industry’s future.

He noted that markets across Europe, North America and other regions face increasingly complex regulatory challenges. These include taxation, licensing, player protection, illegal gambling and the long-term sustainability of regulated markets.

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Sojmark explained that SBC wants to expand its industry networking approach into the regulatory sector. Through this initiative, the organisation hopes to create more opportunities for open and constructive discussions between regulators and industry stakeholders.

Furthermore, he highlighted the wide range of expertise represented on the Board. He believes that members’ experience and perspectives will play an important role in shaping SBC’s future regulatory initiatives.

Andrew Gellatly, Chairman of the SBC Regulatory Advisory Board, also welcomed the initiative. He pointed to the growing complexity of gaming regulation and the common challenges facing different jurisdictions.

These challenges include stronger player protection, market integrity and sustainable industry growth.

According to Gellatly, the Board will give experienced professionals an opportunity to identify emerging regulatory concerns. It will also encourage meaningful engagement between regulators and licensed operators.

He added that he looks forward to supporting SBC as the organisation expands its regulatory initiatives across international markets.

Regulatory Forums to Drive Industry Engagement

One of the Board’s main priorities will be to support the development of SBC Leaders Regulatory Forums. The first edition will take place in Amsterdam on 19 April 2027.

The event expects to attract approximately 350 senior decision-makers from Europe’s regulated gaming sector. It will provide a platform to discuss major regulatory developments and industry challenges.

In addition, SBC plans to host a North American edition in Toronto. The event is expected to bring together around 250 senior regulatory and industry representatives from the United States and Canada.

The initiative also builds on SBC’s existing relationships with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL).

Through these partnerships, SBC continues to strengthen its focus on regulatory education, cooperation and knowledge-sharing.

The new Regulatory Advisory Board and its expanding programme of initiatives will further support this commitment. SBC aims to create a stronger international platform for engagement between regulators, policymakers and licensed gaming operators.

Ultimately, the organisation wants to encourage constructive dialogue and promote responsible industry practices. It also hopes to support competitive, transparent and sustainable regulated gaming markets worldwide.