Aston Villa is pleased to announce an extension of the club’s partnership with Betano , which will see the company become Official Sleeve Partner.
Previously Principal Partner, with Betano appearing on the front of Villa’s shirts from 2024, the Betano branding will now move to the sleeve and continue a relationship which has been built on shared ambition and growth, resuming a focus on supporter engagement and community initiatives.
Francesco Calvo, President of Business Operations, said: “It is fantastic news that we will be continuing our partnership with Kaizen Gaming. Over the past two years, we have worked collaboratively on a number of different initiatives and look forward to further exploring new avenues for growth together.
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“We are proud of everything we have achieved with Kaizen Gaming as Principal Partner and are excited about the opportunities that we can align on in the future.”
Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Our first two years with Aston Villa have been nothing short of extraordinary. We entered this partnership with total respect for this club’s immense heritage, and it has been a privilege to stand next to the team and its global fanbase during a historic period of success, culminating in winning the UEFA Europa League. Beyond football, Aston Villa is an organisation that deeply cares for its community and we are happy to support them. All in all, this partnership has been a natural fit, built around shared ambition, values and trust.” Aston Villa Betano
