MozzartBet expands global operation with Fast Track CRM platform
MozzartBet, one of the largest sports betting and iGaming operators in Southeast Europe, has started operations with Fast Track CRM platform. The implementation includes the company’s brands in the Balkans, Romania and Africa. MozzartBet Fast Track CRM
The company currently has operations in regulated markets such as Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch represents a new step in the operator’s player engagement strategy, especially given the company’s expansion in different regions.
According to the company, the integration will allow a unified, real-time view of customers across all brands. At the same time, the platform includes artificial intelligence features aimed at automating and executing CRM campaigns.
Nemanja Savkovic, COO at MozzartBet, said: “We were really impressed with Fast Track from day one. Their team understood our operation, our markets and what we needed to deliver and the platform delivered.”
Savkovic added: “Our CRM team is already running campaigns in ways that weren’t possible before, across all of our markets, and we’re excited about what this partnership will allow us to build for our players.”
The platform also offers natural language capabilities and automated workflows with artificial intelligence agents. This way, operators can perform CRM tasks in a conversational and more efficient way.
Fast Track expands presence in the global iGaming market
The partnership also reinforces the international operations of Fast Track, a vertical SaaS company specializing in CRM for iGaming operators. Currently, the company serves more than 200 clients worldwide and maintains offices in Malta, Sweden, Spain and the United States.
Simon Lidzén, Co-Founder and CEO of Fast Track, stated: “What MozzartBet has built in the Balkans and Africa is genuinely impressive.”
The executive then added: “We are deeply aligned with their vision for the future, and we will continue to do everything we can to help them achieve it.”
Founded in Serbia in 2001, MozzartBet combines online and physical operations in regulated markets in Europe and Africa. Furthermore, the company has expanded its international presence over the last few years, strengthening its operations in sports betting and iGaming.
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About Fast Track
Fast Track is a vertical SaaS company that offers CRM solutions for iGaming operators. The company uses its own self-learning technology to increase the personalization of the players’ experience.
About MozzartBet
Founded in 2001, in Serbia, MozzartBet operates in the sports betting and iGaming segments. The company currently maintains online and retail operations in regulated markets in the Balkans, Romania, Malta and African countries. MozzartBet Fast Track CRM
