Novibet has bolstered its online casino presence in Greece by forming a new alliance with Octoplay. This partnership introduces Octoplay’s gaming portfolio to the Greek audience, marking a significant step in Novibet’s continuous growth within a fully regulated gaming environment. Novibet Octoplay Games
Through this collaboration, Octoplay’s games are now available on Novibet’s Greek platform, enriching its existing content library. The addition of new titles to the casino section underscores Novibet’s strategic focus on partnering with carefully selected external studios to diversify and enhance its offerings. Both companies confirm that the launch aligns with local regulatory standards, emphasizing Greece’s status as a competitive, licensed market where operators strive for content differentiation. Novibet views this rollout as a product upgrade rather than a standalone launch, with the games accessible to registered Greek players. The operator continues to expand its casino lineup through ongoing, incremental integrations.
Novibet’s leadership describes this move as part of a broader strategic approach to casino development. Fotini Matthaiou, the Executive Director of Casino at Novibet, explained, “Our partnership with Octoplay marks another important step in Novibet’s ongoing commitment to delivering next-generation gaming experiences. By integrating Octoplay’s innovative portfolio into our platform, we continue to expand the range of premium content available to our players, combining cutting-edge technology with entertainment value.” She added, “At Novibet, we constantly seek strategic collaborations that enhance the quality and diversity of our offering, ensuring that every player enjoys a personalized, world-class gaming experience.”
The company emphasizes that such collaborations are central to its strategy of elevating content quality while upholding strict compliance and responsible gaming standards. This approach remains a core aspect of Novibet’s development in regulated markets.
From Octoplay’s perspective, entering Greece signifies another key milestone in its European expansion. Ralitsa Georgieva, Director of Business Development at Octoplay, highlighted, “The current Greek launch with Novibet demonstrates the momentum of our European expansion. Adding Greece to our portfolio of regulated markets reinforces our strategy of rapid growth across Europe, bringing our premium content to new player audiences throughout the continent.” The studio prioritizes entering regulated jurisdictions through licensed operators, and Greece is seen as a vital part of this broader European strategy. Octoplay continues to focus on regulated growth as a fundamental part of expanding its distribution network.
Greece is recognized as a crucial market in Southeastern Europe. The studio’s expansion efforts have concentrated on working with licensed operators rather than unregulated channels. The Novibet partnership further extends Octoplay’s European footprint, aligning with its focus on regulated markets as a core pillar of its strategy.
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Looking beyond Europe, Octoplay has rapidly established a presence in numerous regulated markets worldwide. The company currently holds active licenses in the UK, the Netherlands, Sweden, Denmark, Italy, Greece, Romania, Slovakia, as well as several US states and Brazil. Achieving this broad reach in under three years since its launch, Octoplay’s Greek entry with Novibet fits into its wider international growth plan. The company has plans for further market entries and remains committed to expanding within regulated jurisdictions as it scales globally. Novibet Octoplay Games
