Stake, the prominent sponsor of the Stake F1 Team KICK Sauber, made a remarkable impact at the recent Formula 1 Brazilian Grand Prix by pushing the boundaries of traditional sports sponsorship. Their innovative approach transformed São Paulo into a vibrant epicenter of fan interaction, showcasing a visionary model for how leading brands can genuinely engage with the motorsport community.
Leading up to the race weekend, Stake’s efforts ignited the city with energy, drawing an estimated 300,000 fans into the thrill of the F1 grid. Their initiatives provided fans and partners with exclusive behind-the-scenes access to the team, fostering a deeper connection to the sport. The festivities kicked off on Wednesday, November 5th, with a private, two-hour gathering featuring Brazilian racing star Gabriel Bortoleto. This intimate event hosted twenty distinguished guests, including VIP clients and content creators such as Cartolouco, Millerzeira, and Racingbr. Held in a secluded suite in São Paulo, the meet-and-greet was more than just a photo op; it was an opportunity for fans to engage directly with the sport’s personalities and create lasting memories.
Guests left with autographed memorabilia from Gabriel, snapped photos, and took part in laid-back Q&A sessions—each interaction cultivating a personal bond with racing. The weekend’s energy was amplified by the presence of global sports icons. Football legend Sergio Agüero and UFC champion Alex Pereira, both sponsored by Stake, played pivotal roles in elevating the event’s profile. Their involvement extended beyond mere appearances—they mingled with drivers and team members, creating memorable moments that resonated with fans and underscored the crossover appeal of athletic excellence across disciplines.
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This blend of football, mixed martial arts, and Formula 1 infused the Brazilian GP with a heightened sense of excitement and global sports camaraderie. Stake’s strategy demonstrated how integrating diverse athletic icons into a motorsport event can amplify engagement and foster a broader sense of community.
Reflecting on this innovative approach, Andrea Di Nizo, the country manager of Stake Brazil, remarked, “At Stake Brazil, we are not only putting our name on one of the biggest sports in the world; we are bringing the excitement of the grid directly to the fans. By connecting with thousands of spectators and offering exclusive experiences with Gabriel, Agüero, and Pereira, we have set a new standard.” Through these efforts, Stake has effectively redefined what it means to sponsor in the modern era—creating authentic, memorable moments that resonate well beyond the race track. stake grand prix
