At SiGMA Central Europe 2025 in Rome, GR8 Tech showcased its most impressive sales performance to date, blending a dynamic, sports-inspired vibe with targeted business strategies. With its boxing-themed “Platform for Champions” concept and collaboration with Behind The Gloves, the company transformed its Heavyweight Club booth into a vibrant center of activity and tangible results.
During the three-day event, GR8 Tech conducted 140 targeted meetings with both new prospects and longtime partners, sealing one deal on the final day and entering advanced negotiations with a major MENA operator. The company highlighted its focus on efficiency, performance, and measurable results over sheer volume. Sergey Ghazaryan, Chief Revenue Officer at GR8 Tech, remarked:
“SiGMA was incredibly successful for GR8 Tech, which confirms we’re on the right track and proves how our Platform for Champions stands out in a crowded field. Our Heavyweight Lounge became the meeting place for operators who want to go deep on strategy, margins, and market moves with purposeful, energetic, outcome-focused conversations.”
The company’s presence echoed its “Heavyweight Club” ethos, a concept inspired by its partnership with Ready To Fight, founded by world champion Oleksandr Usyk. The slogan, “champions create champions,” ties together the discipline of professional sports with cutting-edge iGaming technology. GR8 Tech continues to promote a mindset where operators prioritize agility, resilience, and sustainable advantages through strategic collaborations.
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The partnership with Behind The Gloves, along with interactive boxing sessions led by British military veteran and iGaming consultant Lee McFarland, brought energy to the booth. Over 50 visitors took part in brief pad-work exercises that emphasized focus and determination qualities that mirror the company’s operational philosophy. Yevhen Krazhan, Chief Sales Officer at GR8 Tech, commented: “Performance is something you live, so we built an environment where attendees could experience it. Bringing Behind The Gloves to our booth embodied the discipline and drive we build into our technology.”
