Superbet Reveals Leadership Changes to Drive Expansion Ahead of 2026 Growth Strategy
Superbet Group has announced a significant overhaul of its leadership team, set to take effect on January 1, 2026. Sacha Dragic, the company’s founder, will step into the role of sole CEO, while Jimmy Maymann, who has been serving as the current CEO, will transition back to a position on the Board of Directors. The company emphasizes that this strategic move is driven by its desire to accelerate its global growth trajectory and to reinforce its operational governance. Superbet leadership 2026
The new leadership structure is designed to unify executive decision-making under a single global leader. Albert S., who currently holds the position of Group COO, will assume a newly created role as Deputy CEO, aiming to ensure strategic and operational alignment. Concurrently, Eamonn O’Loughlin, responsible for international commercial operations, will be promoted to Chief Operating Officer. His expanded responsibilities will include oversight of customer operations and partnerships across the organization, as well as maintaining his leadership role in markets outside Central and Eastern Europe. The company underscores that this organizational evolution reflects its maturity and its ambitions to grow rapidly in key regulated markets.
Sacha Dragic, the founder and incoming CEO, highlighted the progress made under shared leadership in recent years and expressed optimism about the company’s future. “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability. This planned evolution of our leadership team marks a natural step in our growth journey. It reflects the maturity of our organization and our ambition to push forward, positioning Superbet for the next phase of sustainable global expansion.”
Jimmy Maymann reflected on the company’s transformation and shared his ongoing commitment to supporting future initiatives. “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on a world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation. Together, we have achieved a lot: launching Brazil, growing our actives, revenue, and EBITDA while strengthening our product and tech stack, and now, with the migration of Romania to our own platform, we are nearing completion of our first phase of transformation. As we prepare for the next phase, simplifying how we operate will help us move even faster, with a single-threaded leader, our founder, Sacha Dragic. It’s been a privilege to work with Sacha and the whole Superbet team, and I’ll continue to do so as an advisor and as part of the Group’s Board. This is a great company with a huge potential ahead, and I’ll stay engaged and help see it materialize.”
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Superbet underscores that this revamped governance structure will better support its plans to expand into new markets, enhance product development, and fortify operational discipline. The new leadership model is positioned as a foundation for long-term, sustainable growth as the company continues its global journey.
