Aristocrat has appointed Michael Daly as its new Senior Vice President of Business Development and Strategic Execution, signifying a significant addition to its leadership team amid efforts to accelerate international expansion.Former Catena Media CEO Michael Daly Joins Aristocrat
Daly, who assumed the role in September and announced his appointment on LinkedIn, will be based in Las Vegas. In his new capacity, he will lead global growth initiatives, oversee business development strategies, and enhance customer experiences across Aristocrat’s diverse product portfolio.
His responsibilities include designing customer journeys from onboarding to renewal and expansion, fostering strategic partnerships, and exploring new market opportunities.
This transition follows Daly’s recent appointment as Chief Operating Officer at Marker Trax, a Las Vegas-based fintech company specializing in digital wagering advances.
Between March 2024 and September 2025, Daly operated his own consultancy, Daly Gaming & Media, providing advisory services to gaming and media companies ranging from startups to publicly listed corporations.
His tenure at Catena Media
Daly’s most notable industry role was as CEO of Catena Media, where he served from March 2021 until March 2024. During his time there, he led a restructuring that reduced debt, achieved a net cash-positive position, and integrated AI-driven tools to bolster the company’s global operations.
Despite these initiatives, Catena experienced slowing growth and investor dissatisfaction, leading to Daly’s departure in March 2024.
He initially joined Catena Media in 2018 as General Manager of the US division and was promoted to Vice President of North America in 2020.
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Prior to his tenure at Catena, Daly held various senior roles across the gaming and technology sectors, including EVP North America at GAN, CEO at Automated Cash Systems, Vice President of Online Gaming at SHFL Entertainment, and six years in leadership positions at Bally Technologies.
Aristocrat Leisure reported a 5.6% year-on-year increase in net profit after tax and before amortization (NPATA) for the six months ending March 31, reaching A$732.6 million.
This growth was driven by strong performances in North America and across all business segments, including gaming machines, online social casino platforms, and real money gaming operations.
