Team Vitality Signs Multi-Year Sponsorship with Stake, Official CS2 Partner
Team Vitality has announced a significant new chapter in its esports journey, signing a multi-year sponsorship agreement with Stake, a prominent betting company. This partnership designates Stake as the official international sponsor of Vitality’s Counter-Strike 2 (CS2) team, marking a strategic move into the competitive gaming arena. The collaboration is set to bring increased visibility and innovative content, with key branding elements such as the Stake logo appearing on team jerseys, digital platforms, and during co-produced campaigns.
The partnership will make its first public appearance at IEM Cologne, one of the most prestigious tournaments in the CS2 calendar. This event serves as an ideal platform to showcase the alliance, especially given its substantial global viewership—over one million spectators tuned in during the 2024 edition, making it the second most-watched CS event of the year. Stake’s branding will be prominently featured on Team Vitality’s jerseys, with the logo positioned on the front and left collarbone, symbolizing the official launch and deepening of their relationship.
Expanding its reach into esports, Stake’s involvement signifies a notable evolution in its sponsorship portfolio, which already includes high-profile commitments in Formula 1, MMA, and football. For Team Vitality, this partnership underscores its rising prominence as one of Europe’s most commercially influential esports brands, aligning with a global entertainment giant. Both brands plan to collaborate closely on premium content initiatives, offering fans exclusive behind-the-scenes access to players and team activities throughout the season, further deepening fan engagement.
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The timing of the deal is particularly noteworthy, coinciding with a remarkable period of success for Team Vitality’s CS2 roster. The team has recently clinched back-to-back titles, including the ESL Grand Slam and the BLAST Austin Major, cementing its reputation as a dominant force on the world stage. Vas Roberts, co-CEO of Team Vitality, expressed enthusiasm about the partnership, emphasizing its symbolic significance and the opportunities it presents for creating innovative fan experiences and supporting the team’s ambitious competitive goals.
For Stake, entering into a partnership with Team Vitality marks a strategic step into elite esports competition. Akhil Sarin, Stake’s Chief Marketing Officer, highlighted the importance of the collaboration, noting how it aligns the betting company with a top-tier esports team that embodies excellence and global appeal. This alliance not only broadens Stake’s sponsorship horizons but also reinforces its commitment to engaging with the dynamic and rapidly growing world of competitive gaming. Team Vitality Stake Sponsorship
