In a strategic move marking their international growth, FC Bayern has announced a multi-year partnership with Betano. The deal designates Betano as the club’s Official Partner until the conclusion of the 2027/28 season.
German powerhouse FC Bayern has formalized a multi-year collaboration with Betano, owned by Kaizen Gaming. Under this three-year agreement, Betano will serve as the official sponsor of the six-time European champions, extending through the 2027/28 season.
FC Bayern’s deputy CEO, Michael Diederich, expressed enthusiasm about the partnership: “We are delighted to have gained a new partner for FC Bayern in Betano. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength.”
Kaizen Gaming CEO George Daskalakis shared his excitement: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company.”
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Julio Iglesias, Chief Commercial Officer of Kaizen Gaming, added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans.”
This collaboration comes amid Betano’s broader international expansion. Recently, Betano was named the Official Sponsor of the Copa América Femenina 2025, where the brand will present an MVP award for the best player in each match throughout the tournament, scheduled for July and August. FC Bayern Betano Partnership
