1xBet Announced as Official Betting Partner of the ATP Challenger Tour
In a strategic move to strengthen its global presence, 1xBet has officially become the Betting Partner of the ATP Challenger Tour. This partnership spans an impressive lineup of 36 tournaments across four continents—Europe, Asia, North America, and South America.
Under the terms of the agreement, 1xBet secures the rights to feature its branding at each event and gains official partner status. This collaboration not only elevates the bookmaker’s visibility in the tennis world but also provides opportunities for extensive promotional activity.
As part of their rights, 1xBet will be authorized to incorporate the ATP Challenger Tour logo into its marketing efforts. Furthermore, their branding will be displayed on tournament courts, underscoring their official role at every venue involved.
The ATP Challenger Tour, established in 1976, functions as the second-tier series of men’s professional tennis, sitting just below the ATP Tour. The tournaments covered by this agreement take place in diverse locations including Brazil, Chile, Ecuador, Peru, the United States, Italy, and France.
This move continues 1xBet’s expansion into various sports sectors. The company has already made significant inroads into eSports through partnerships with organizations such as ESL, broadening its betting portfolio to include major gaming tournaments and events.
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A spokesperson from 1xBet shared their enthusiasm: “Obtaining the status of an official partner of 36 ATP Challenger Tour tennis tournaments is another milestone in 1xBet history. This agreement is a strategically important step that opens up new opportunities to showcase our brand on a global stage.”
An ATP Challenger Tour representative also expressed their satisfaction: “We are proud to partner with 1xBet, whose reputation and contribution to the sport perfectly align with our mission to organise tennis tournaments of the highest level.”
In addition to their sports partnerships, 1xBet’s platform operates in 70 languages and collaborates with prominent organizations such as FC Barcelona, Paris Saint-Germain, Italian Serie A, FIBA, Volleyball World, CAF, and the Billie Jean King Cup.
